Wii are from Sony

Gizmodo has some news about the Wii, but in this case it was actually the image in the post that draw my attention. This is what a brand managers nightmare must look like!

You have been trying to build the brand around your next gen gaming console, did buzz marketing, mainstream advertising, … and then this picture of some Sony promo boys playing the Wii travels the world. How about that?! Anybody have an idea about the negative impact things like these have? These promo boys surely won’t…

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Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

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