Sphere of influence

Still thinking about what I wrote yesterday on influence, I wanted to add something David Armano wrote recently. In an interesting post about influencing influencers, it’s the diagram that I found most interesting.

Ripples2_1

If there’s one thing I always missed during the demos of Buzzlogic, Attentio and the lot, than it’s situated around this concept. All these services track brand buzz, with a lot of options and graphs, and they do a good job at it. Buzzlogic even does some mapping, but it will always be related to the brand you’re tracking and the content.

This diagram on top just shows what I’ve actually been looking for, the mapping of ‘spheres of influence’. And that for the brands I want to track. Anybody?

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Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

4 Comments

  1. This is exactly what I was looking for as I build my website for my company, Te(A+)ch. I am trying to build it as both a “brochure style” and content driven design, all with multiple personas in mind. Thank you so much!

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