Sphere of influence

Still thinking about what I wrote yesterday on influence, I wanted to add something David Armano wrote recently. In an interesting post about influencing influencers, it’s the diagram that I found most interesting.


If there’s one thing I always missed during the demos of Buzzlogic, Attentio and the lot, than it’s situated around this concept. All these services track brand buzz, with a lot of options and graphs, and they do a good job at it. Buzzlogic even does some mapping, but it will always be related to the brand you’re tracking and the content.

This diagram on top just shows what I’ve actually been looking for, the mapping of ‘spheres of influence’. And that for the brands I want to track. Anybody?

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  1. This is exactly what I was looking for as I build my website for my company, Te(A+)ch. I am trying to build it as both a “brochure style” and content driven design, all with multiple personas in mind. Thank you so much!

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