If there’s one brand that was able to turn an average image into a very unique and recognizable one than I guess it’s Axe (or Lynx depending on the country you’re from). The advertising I’ve see from them over the last months is award winning. Here’s something I saw just today on Marketing Alternatif, I love it! Pure & simple guerilla advertising, totally in line with the brand image. Great job from Lowe.
More on Marketing Alternatif.