Exit with Axe effect

If there’s one brand that was able to turn an average image into a very unique and recognizable one than I guess it’s Axe (or Lynx depending on the country you’re from). The advertising I’ve see from them over the last months is award winning. Here’s something I saw just today on Marketing Alternatif, I love it! Pure & simple guerilla advertising, totally in line with the brand image. Great job from Lowe.

More on Marketing Alternatif.

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1 Comment

  1. Tanguy says:

    Done by Lowe Brussels and the AD is Ad Van Ongeval. Cheers

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