Da Vinci’s codices reunite after 500 years

In the UK the British Library launched Turning the Pages™ 2.0 at the Windows Vista launch event. Bill Gates took the stage with Lynne Brindley, Chief Executive of the British Library, to compare his Leonardo Codex Leicester to the British Library’s Codex Arundel – the codices reunited for the first time in almost 500 years.Continue reading “Da Vinci’s codices reunite after 500 years”

Dynamics of viral marketing

Emergence marketing points out to an interesting research on viral marketing today. Read the full report (PDF) here. It gives an interesting view on the (limited) role of influentials in viral marketing and exposes some of the potential long term effects related to word of mouth. Technorati tags: wom, marketing, research, viral marketing, report, hp

For sale: Ecto-1

Since I started this with the DeLorean a couple of months ago, from the sell-old-tv-and-movie-related-cars-department, it is now the turn for the Ghostbusters Ecto-1. For a mere $150.000 this can be yours. It seems like Hollywood don’t want them anymore. Which one will be next? KITT? The General Lee? For sale: DeLorean For sale: BatmobileContinue reading “For sale: Ecto-1”

Wii are from Sony

Gizmodo has some news about the Wii, but in this case it was actually the image in the post that draw my attention. This is what a brand managers nightmare must look like! You have been trying to build the brand around your next gen gaming console, did buzz marketing, mainstream advertising, … and thenContinue reading “Wii are from Sony”

Sphere of influence

Still thinking about what I wrote yesterday on influence, I wanted to add something David Armano wrote recently. In an interesting post about influencing influencers, it’s the diagram that I found most interesting. If there’s one thing I always missed during the demos of Buzzlogic, Attentio and the lot, than it’s situated around this concept.Continue reading “Sphere of influence”

How influential are you?

This is a question that intrigues me a lot lately. And no, not so much about my own influence (if that even exists), but more about finding out how big other people’s influence can be when talking about brands. Especially in the blogosphere. Is this something that you can define using the tools out there,Continue reading “How influential are you?”

Who do they think they are?!

A couple of days ago I participated in 2 contests. Both were offered by my son, who just knew it involved something with daddy’s PC by the look of “www” sticker on the package. First the Cars DVD action: you could win a trip to Disneyland in Los Angeles. Just enter the code on theContinue reading “Who do they think they are?!”