The dutch agency Tequila has developed a neat tool called BrandGossip for marketers to track their brand. Obviously if you know a lot of the tools out there already, this might not help you out that much, but I think many marketers can benifit from this. At least dutch marketers will benifit since the tool is focused on The Netherlands specifically which is part of what makes it powerful I think.
It’s quite obvious how to use it. After a simple search you get the results split up in groups like “communities”, “marketing blogs”, “photo&film”, “newssites” and so on. You can preview each result before you go off to read the whole story and it is all presented in a nice way as well which is always a plus.
Job well done. Now let’s see if they track their own brand ;-)