A marketing illustration

I don’t recall when or where I saw these for the first time, but when I noticed it now at Brand Autopsy I also found the source of the images. Apparently these visual definitions are from ZAG, a book written by Marty Neumeier on the “strategy of high performance brands”. Another book for my wishlist. Take a look at Brand Autopsy or the ZAG website.

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Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

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