I don’t recall when or where I saw these for the first time, but when I noticed it now at Brand Autopsy I also found the source of the images. Apparently these visual definitions are from ZAG, a book written by Marty Neumeier on the “strategy of high performance brands”. Another book for my wishlist. Take a look at Brand Autopsy or the ZAG website.
Tags: zag, brand autopsy, marketing, advertising, definition