Conversational marketing is not …

… word-of-mouth marketing. Imitation is the sincerest form of flattery, but in this case, I think I’d rather the imitators keep their distance.
The word-of-mouth marketers have latched onto a term that was gaining traction in the blogosphere — conversational marketing — and they’re trying to turn it into something that it’s not.”

Quote from Tom Hespos at iMedia Connection on the fact that especially word-of-mouth marketing companies tend to define both marketing ways as one and the same (or at least very similar), whereas conversational marketing is something totally different.

Tags: , , ,

Published by

Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s