Last week Sony released it’s new Bravia commercial. And how much I liked the “bouncing balls” commercial, I don’t really like this one. I don’t think it’s bad, but apart from a lot of special effects, I don’t get the feeling it stands out. It doesn’t move me or anything. Too bad, I was really looking forward to it (maybe that’s part of the reason?).
An commercial that I did think was quite interesting, was the new ad for Dove. “After their campaign for real beauty, they stretched the idea for reality in advertising a bit further. Stunning.” I couldn’t agree more, here it is:
The last campaign I wanted to highlight is Le Défi (The Challenge) from Stella Artois. I think it’s a great example of how you can bring online & offline together in a well integrated campaign. Coolz0r has the complete story, or just play the game!
Tags: dove, real beauty, bravia, sony, stella artois, le défi, advertising
'Cross The Breeze 
Maybe it’s the music. The previous ad had this ultra-hip postmodern acoustic Gonzales song, this one a slightly worn out classical tune (Strauss, if I’m not mistaken). In any case, it probably looked better on the presentation board…