Radio is dead. Movie theatres are next.

At least that’s what I read at Digg today. I couldn’t disagree more. First of all I’m not sure if radio is dead at all. It sure has got a serious hit, but webradio, FM build into MP3 players and stuff, it looks like radio is still very much alive… although especially with webradio, not in it’s original form. At least food for discussion.

But enough a radio. The comment about movie theatres is worse, that is just not true, no discussion about it. The thing with music – buying cd’s versus downloading the songs from iTunes or any of it’s legal and illegal competitors – is that the experience in the end is the same: you can listen to songs at home, on the road, etc. With movies, it’s definitely not like you will go less to the cinema because you can watch a full movie on your little iPod screen. Even watching on your pc screen doesn’t compare with a +200m2 THX experience.

I’ve worked in cinema for 7 years on the marketing departement and we saw a decline when DVD and home cinema came around. Bringing a little bit of the cinema experience to your home clearly had a bigger impact than VHS ever had. And I don’t think downloading movies from iTunes will come close to that. I love what they did to music, but you can’t compare that easy with movies I think.

Last but not least, and this also became clear when I worked for Kinepolis, most people downloading movies from the internet (using whatever legal/illegal service) are not going to the movies in cinema anyway. So not a big loss either as you can see.

Movie theatres are next? Think again.

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