Best of both worlds?

If you have been reading on my blog before you know that I think it’s about time for true integrated advertising. The faster we don’t have to talk about ‘both worlds’ in advertising, the better. But that’s the future, we ain’t there yet.

And yet, today, AdPulp noted what I see as a great example of integrated advertising. Chevrolet launched a contest in which college students from across the US will compete to produce a Super Bowl spot.

“The winning team will participate in the production process as their concept is developed and made into a 30 second television commercial. The spot will then air during Super Bowl XLI on February 4, 2007.

Chevrolet contacted advertising, marketing, and film programs at some 340 colleges and universities across the country, and reached out to hundreds of other schools, including community colleges, to give as many students as possible the chance to enter the challenge.”

I’m very curious to find out how they hopefully will be able to start building momentum with this, all the way to the Super Bowl. Supposedly – at least that’s what I expect – using a lot of the new communication ways to follow ‘the adventure’ until the end.

I find this a great example of combining maybe the summum of mass media – the Super Bowl ads – with the new ways of consumer generated media.

(Press release)

[Via AdPulp]

Tags: , , ,

Published by

Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/

1 Comment

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s