In online advertising we see an evolution where are getting more and more targetted if possible, and less intrusive. Think about AdWords from Google, or compare how ad-clean Windows Live Mail is looking versus the classic Hotmail screen,… All signs of less ads and more related to what you’re interested in whenever that’s possible.
In the offline it sometimes seems like they’re going the other direction. When I read about “ads on conveyer belts” of a store’s checkout lanes, then I can only find that really bad… or creepy as AdAge points out. It shows once more how well this movie by Studio Smack really was (I wrote about that one here).
“Conveyor belts have never been on anybody’s radar screen for marketing,” said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. “But a store with eight to 10 checkout lanes, well, you’re talking about 100 square feet of wasted ad real estate.”
Yeah sure, AdRants has another interesting idea, maybe EnVision can take a look at that as well.
“Perhaps Cox should start calling hospitals to place ads on the ceilings of patient’s room. Now there’s a captive audience.”