Oberon Medialab has come up with a new way to make it easier for agencies to create bots for MSN & Windows Live Messenger. If you haven’t heard about bots before, they’re basically an innovative way to interact with the +200 million Messenger users out there. Here are some examples.
Oberon apparently gets a lot of requests from other agencies about creation of those bots since they’re an official ISV for this. Since most agencies that have been asking, could do an essential part of the programming themselves they come up with the Oberon Livebot Gateway.
What’s it about? Every agency can write the logic for the bot themselves, Oberon will deal with the specific MSN / Windows Live handling. Pretty interesting approach I think, you can read more about it on their blog (in Dutch).
Tags: msn, windows+live, messenger, bots, advertising