Wonder why people don’t notice your ad anymore?

This is very impressive. This movie created by Studio Smack gives a good impression about the number of visual stimuli we all get each day. You will also notice that a lot of these stimuli are ads. Even when you’re aware of the fact that traditional advertising is losing effictiveness, this movie will still knock you off your feet on how real this really is.


This is the official introduction:
“Studio Smack is a collective of young artists searching for new esthetics and concepts. Commissioned by the De Beyerd Museum three young graphic designers, former students of AKV/St. Joost, Ton Meijdam, Thom Snels & Béla Zsigmond, made a film about legible signs in town. The typo-animation Kapitaal (Capital) is an impression of the enormous amount of visual stimuli that plague us every day. The amount is so big that its commercial effectiveness has become utterly dubious.”

It was posted at LosLogos, a website that wants to protect (or at least preserve) the graphic appearance of the world’s cities. Especially against the omnipresence of global brands instead of the more unique local brands.



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