Apart from what I think is a bit of a silly slogan, HP is doing some great work in online advertising lately. This last week, some new HP campaigns came to my attention, and I like them all.
The first one is the HP Personal Again main campaign. Expecially the movies with Pharrell (like Geert pointed out as well) or the one with Mark Cuban are really neat. At the end you can play around with Mark’s computer, make sure to check that out, Steve Rubel seems to like it as well.
The last one is a sort of extension to this campaign that was created around the World Cup: Fingerskilz.tv! Apparently HP did only put up their brand on this blog halfway through the campaign, but nobody seemed to have had a problem with that (as far as I know). To wrap it up, empty slogan, but some nice ads if you ask me.