Recent ITV research shows that only 1 out of 8 viewers believe the ads shown on television. So not only is nobody looking at television commercials anymore, the ones that do look don’t believe them. I don’t think people stopped believing, I think people just stopped caring. Why would they care, it only happens on few occasions that a television ad really jumps out or that it actually talks about stuff you’re interested in. I just spent last week in the US again and there it’s even worse. Every 5 minutes you get commercials, and the quality of those commercials is just terrible. No wonder Tivo is so popular in the US.
Published by Kris Hoet
My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at https://crossthebreeze.com/about-cross-the-breeze/ View all posts by Kris Hoet