Microsoft Live Labs Photosynth

This is so cool! We saw a live demo of Photosynth last week in the US and I must say I’ve really been waiting for the moment to blog about this. I thought it was awesome. “Photosynth takes a large collection of photos of a place or object, analyzes them for similarities, and displays themContinue reading “Microsoft Live Labs Photosynth”

Integrated advertising, it’s about time!

Traditional vs. new media, traditional vs. interactive advertising, television vs. internet, … it almost sounds like we’ve created 2 separate worlds. Television networks do research that proves that television still works, the research from internet companies will tell you the same about internet. Just to set things straight, I do believe the internet is underestimatedContinue reading “Integrated advertising, it’s about time!”

Don’t believe the Ad

Recent ITV research shows that only 1 out of 8 viewers believe the ads shown on television. So not only is nobody looking at television commercials anymore, the ones that do look don’t believe them. I don’t think people stopped believing, I think people just stopped caring. Why would they care, it only happens onContinue reading “Don’t believe the Ad”