Viral and guerrilla marketing are hot. They are used more and more by marketers to get customers' attention. Also, both tactics are much discussed in meetings, on blogs, … and nobody seems to know the exact magic you need to make a viral campaign a good viral campaign, or to come up with the greatest guerrilla marketing idea.
Lately both iMedia Connection and MarketingProfs.com wrote some interesting articles on the topic. 'Yes, you can predict viral marketing' reads the headline at iMedia Connection. Strong title and even though I think it's extremely hard to define the outcome of a viral campaign, there are some interesting ideas in the article making it a 'must read'. MarketingProfs.com write about 'The 10 truths of 'real' guerrilla marketers' which also provides good insights. Guerrilla is about 'something more' than 'unconventional and cheap'. Happy reading!