It was fun to see this Ché ad on the Seaspace blog. Although Ché is a Belgian men's magazine, it popped up in China before i saw this new ad. Cool. I always liked the "Let us keep on dreaming of a better world" campaign Duval Guillaume Antwerp developed for Ché.
Here are some of the older ones too. There are more on Ché's website if you want.
Cross-Media campaign shows a pillowcase, duvet, towels, etc. Where can I purchase these?
ik vind het niet sexy