I was pretty amused when reading this post from my colleague Kevin: 'passion starts with two simple words'. It was so recognisable, especially after a meeting I had earlier today where about building passion for brands. In this conversation some talked about how passion starts with end user satisfaction, building great products, … Maybe it does and yes it's probably part of it but when does this passion come to live, how do you get it? For sure giving great support only won't do the trick. And I think what Kevin is talking about is so much on the point, I also want the "F**king cool!" as a reaction on what we're doing. As a marketer this is indeed the type of reaction I want to get when putting things together, nice thought! Read full post here.