The good thing about The Da Vinci Code is that a lot of people did read it before the movie got created. The movie which – read the reviews – is quite bad actually. The Association of librarians of the Czech Republic ran a funny campaign that relates to this subject in order to get people to read more books. Some say it’s an old campaign already, I hadn’t seen it before but must say I think it’s quite good.
More examples to be found at AdArena.