Football is hot!

With the FIFA Worldcup in Germany coming really close, it is getting clearer every day what the major sports brands and especially what the major online players are doing in that space. We only just saw Google launch their as a co-branded experience with Nike Football, which clearly is a whole new kind of ball game (couldn’t resist) Google is entering there. You have MSN that have their Road To The World Cup with famous soccer player diaries (on MSN Spaces of course) of Michael Owen, Ronaldinho, Gianluigi Buffon, … While we would almost forget that Yahoo! is actually the official sponsor of the World Cup so they power the official FIFA website for that. And while we are talking about football in the online space, Puma is doing a wonderful online advertising that you should take a look at. You can find it at and it’s just very cool! So let the games begin!

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