“If you do a marketing site and you don’t have an RSS feed today you should be fired. I’ll say it again. You should be fired if you do a marketing site without an RSS feed. Saying that RSS is only for geeks today is like saying in 1998 that the Web was only for geeks. No one knows how long this ‘honeymoon’ will last. But ride the wave – and get into search engines quickly, inexpensively – by submitting your RSS feeds to them.”
– Robert Scoble, Microsoft
Out of the presentation of Steve Olechowski (Feedburner) on the Emerce Update Traffic Metrics Event. Or read the Emerce interview with Steve here (NL).