Fender has a great history in electrical guitars and is probably known most for the Stratocaster and Telecaster models. Two recent blogposts about Fender products give the impressions they’re going digital. Check out the Intelcaster, a project of Fender & Intel. They figure any musician whilst creating a song has a need for information, so he can now just flip his Telecaster and surf the web.
Another nice plaything is the Speed-e that is basically a keychain tuner for your guitar. You can tune the basic E and then it’s up to you to do the rest by ear.