Rebirth of Advertising

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as the […]

GenericBrandVideo

This Is a Generic Brand Video. It is. Just see for yourself.

Sweetie

Alright. There’s not much I will say about this, you just have to watch the video. In short, the organisation Terre Des Hommes that fights child exploitation, created a robot that looks like a 10 year old child. This robot, called Sweetie, is operated from Amsterdam and once online engages in chats with pedophiles. Apparently […]

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I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platform […]

We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea to get more out of a TV commercial using a QR code. The code doesn’t serve as a link to […]

Nice work from Allstate Motorcycle insurance, pretty impactful way to convey their message I would say. Click on the image for the video. [Via Fubiz]

Just watch the video ;) Nice work by Joseph Pelling. [Via Adfreak]