'Cross The Breeze

Step into this TV ad…

March 3, 2011 by Kris Hoet 3 Comments

We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea to get more out of a TV commercial using a QR code. The code doesn’t serve as a link to a nice extra piece of information, it actually let’s you enjoy the full story. Check it out in the video below.

Only a few days earlier we also launched a campaign for AXA’s new renovation loan, using a billboard on which we’ve created a QR code with 3.800 paint pots. Quite a bit of work as well to make that one happen :) See video below.

advertising, duvalguillaume, inspiration, marketing

advertising, axa, bank, campaign, duvalguillaume, featured, iad, imercial, marketing, paint, qr, renovation, tv, video

Bikes never crash alone

September 6, 2010 by Kris Hoet 0 Comments

Nice work from Allstate Motorcycle insurance, pretty impactful way to convey their message I would say. Click on the image for the video.

[Via Fubiz]

advertising, video

advertising, allstate, fubiz, insurance, motorcycles, video

Thinking outside the box

November 11, 2009 by Kris Hoet 1 Comment

Just watch the video ;) Nice work by Joseph Pelling.

[Via Adfreak]

advertising, video

adfreak, advertising, creative, thinking, video

100 greatest internet videos in 3 minutes

October 27, 2009 by Kris Hoet 2 Comments

Let’s say you never had the time to watch any of the videos that your friends sent you by email or on Facebook, well I’ll spare you some time, you can now watch them all at once… kinda. And like my friend Kevin says, if you did watch them all… think about the all the time you’ve wasted :)

[Via Kevin Briody]

fun, video, viral

best, hotlist, internet, video, viral, youtube

Going vertical

October 26, 2009 by Kris Hoet 2 Comments

A couple of days ago I read this article about a new book format called ‘Dwarsligger’ (Dutch) which is supposed to make it easier to read in bed or on a plane… Not only is the book’s size adapted but more importantly you have to read from top to bottom instead of left to right.

Interesting thought, I’m almost amazed nobody else thought of this before. Funny enough, only a couple of days later, I noticed the following video in which another Dutchman presents a new invention at the INMA Outlook 2010 Conference: the vertical newspaper. I smell a trend :)

Who’s next?

books, consumer, design, inspiration, media

2010, book, inma, invention, netherlands, newspaper, vertical, video

Because clicking is so 90′s

October 22, 2009 by Kris Hoet 2 Comments

This trailer shows a the website project created by Andreas Lutz as part of a study project and is rather inspirational. The website uses video and sound input to control the navigation, so basically you navigate using gestures and voice.

Make sure you try it out for yourself on Andreas’ website as well. I found it still pretty hard to use the navigation and have to admit I still prefer clicking for now :) but you can see where this is going and that’s an opportunity that I do want to think about. Very cool!

[Via fubiz]

beta, design, inspiration, internet, media, technology, video

andreaslutx, audiovisual, control, navigation, video, voice, website

Engaging the audience

October 21, 2009 by Kris Hoet 0 Comments

Now that’s what I call ‘user engagement’! The ‘Hand from Above’ video below is the work of artist Chris O’Shea and like Neil Perkin mentions in his blogpost… wonder how long it’ll take before we see this in a commercial context. Check it out:

[Via Only Dead Fish]

art, community, electronics, fun, guerilla, inspiration, technology, video

art, engagement, handfromabove, interaction, video, vimeo

Crazy Carlo is at it again

September 17, 2009 by Kris Hoet 0 Comments

Checking out Crazy Carlo’s latest stunt – seen it yet?

Disclaimer: this video was made by Duval Guillaume, the agency I work for.

advertising, belgium, fun, racing, video, viral

crazy, hyundai, stunt, stunts, video

Not making any money on this either

May 28, 2009 by Kris Hoet 3 Comments

The great thing about analogies is that when you place a certain situation into another context or circomstances it often helps to make things understandable. This video is doing a great job at that, showing something that is very common between clients and agencies today into a fresh context… have fun ;)