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Yesterday Edelman organized a breakfast event together with The Centre for which they had Steve Rubel as guest speaker as well as Patrick Bosteels and Ramon Suarez as specialists at the table for further discussion. Steve’s presentation was interesting (as usual), there’s a good write up about it on Steve’s Posterous. What struck me most […]

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Or at least, where are the social media case studies that matter to me. The reason I’m calling for this is that most of the cases I see or hear about aren’t always that usable to me. There are learnings in every case, but most of the time those examples have one or a few […]

For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that. During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologic […]

Just the perfect little movie to finish of this week in total social media charlatan awesomeness… [via Pietel]

What the f**ck is Social Media: one year later. A presentation I suppose a lot of you have seen right now, as it was posted about 2 months ago and pretty much every blog on social media posted it by now. So why am I still posting it now then? Because only recently someone made […]

Found this via Helge Tenno’s blog – quote on media vs social media from my friend Kevin Slavin (Area/Code): “One way to think about it. It’s like the relationship between media and social media is like the relationship between egg and eggplant. They share just a couple of letters but they’re not in the same […]

Mid December last year Peter Kim released his Social Media Predictions for 2009, for which he collected the thoughts of some 14 thought leaders in one nice little document. There’s a lot of good ideas and feedback in there, although I cannot resist thinking some of it is wishful thinking, hoping that some things will […]

… to a new role at Microsoft. During my 4 years at Microsoft, first as the Belgian Consumer Marketing Manager for MSN and later as the Marcom Lead for MSN and Windows Live in EMEA, I’ve been experimenting with social media. Remember the Windows Live Sessions we did all over Europe (e.g. Brussels, London, …), […]