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I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim? […]

SocialCurrency

Last week I was in Portorož (Slovenia) to give a presentation at 20th edition of the Golden Drum Awards. To this creative audience I wanted to show that the necessity of building social currency for brands calls for bravery and creativity and as such is a great opportunity for the business that we are in. We […]

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Powerpoint, Keynote, … it doesn’t really matter much which piece of software you use to make a presentation. Trust me, there’s only little the software can do for you to make your presentation better, let alone good. I get my fair share of practice making presentations since I make a few per week, but I […]

Okay, I’ll admit, Tom De Bruyne made me do it. About a week ago Tom and Astrid – founding partners of Sue Amsterdam – organized The Awesome Slideshow in Boom Chicago (Amsterdam): “10 inspiring speakers from the creative industry share their favorite stuff they found on Twitter. Get inspired in one afternoon with a top-selection […]

Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find out why when you keep on reading. I started the presentation with a quote from Mark Twain I had found […]

Yesterday I did a presentation on Social CRM at Digital Marketing First (and no my thoughts on that event haven’t changed yet). It was our partner Selligent who had asked me to join them for this presentation and the following is what I prepared. The original call for the presentation was around social media as […]

Check out this presentation from Simon Sinek at TEDxPugetSound, asking if you know the ‘know why’ you do business as it is the biggest reason why people will get inspired by your brand. Many of us know what we do, or how we do it… but do do we know why? It’s an important question […]

When we think about mobile today, we think about the iPhone. And if you’re lucky we think about Android as well. But as this presentations shows (once more) that is only a small percentage of the mobile market. Wouldn’t we want all (or at least most) mobile users to be able to experience ‘our offering’. […]

To quote a recent report of Trendwatching.com – let’s start with a definition: “Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect […]

What the f**ck is Social Media: one year later. A presentation I suppose a lot of you have seen right now, as it was posted about 2 months ago and pretty much every blog on social media posted it by now. So why am I still posting it now then? Because only recently someone made […]