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I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platform […]

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Last week we launched a new campaign for Alfa Romeo: MiToManiacs as part of the Alfa MiTo launch. MiToManiacs is a nonstop race that will take you from site to site via banners. The best and fastest banner-racer will actually win a real Alfa MiTo. And like all good games, there are some shortcuts built […]

We’re only a few weeks short from the annual predictions that will pop up in the blogosphere. Which will be the key trends for 2009 in technology, advertising, … etc. One prediction that will stand out in many of these overviews relates to online advertising trends for 2009, at least that’s what I believe. It’s […]