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I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim? […]

Sometime late 2010 we started working on 2 rather big mobile projects and they made me think a lot more about apps and how our thinking for mobile is all about apps. Today mobile equals apps, and we are being dictated by the likes of Apple how we have to deal with that. So how […]

So there you are, reading a newspaper on a terrace while you’re kids are playing on the playground and the phone rings. Not yours, but that from your neighbor. It’s long, loud, … can’t even hear myself read the newspaper anymore. This initiative from Coudal might be old, but I sure wished I had a […]

When we think about mobile today, we think about the iPhone. And if you’re lucky we think about Android as well. But as this presentations shows (once more) that is only a small percentage of the mobile market. Wouldn’t we want all (or at least most) mobile users to be able to experience ‘our offering’. […]

Found this in a blogpost about a new mobile operator in Belgium. The word itself is coming from Scott Adams from his book The Dilbert Future: “Adams introduced the word confusopoly in this book. The word is a combination of confusion and monopoly (or rather oligopoly), defining it as "a group of companies with similar […]

My marketing colleagues in The Netherlands just launched a new campaign to promote the mobile version of Windows Live Messenger… and I like it a lot. The site is in Dutch so might be a bit hard to understand but you should still go take a look. Click “Geluid aan” (aka Sound on) on the […]

Like I needed more convincing to go and buy the Samsung Omnia right? Even though this video is created by Samsung, it is a refreshing approach to unboxing gadgets like we see so many times on the tech blogs. Job well done! Now tell me when and where I can get it, curious to see […]

Sometimes I think I live on mobile. If there’s a device I really couldn’t miss it’s my mobile phone. Ask my wife, if on occasion I don’t take my mobile phone with me, she’ll wonder how it’s possible I forgot it. It’s just too odd for me to be without. According to my mom, it’ll […]