audience

Activities not audiences. Russell Davies wrote an interesting post about how organizations are thriving upon ‘marketing thinking’ and how digital breaks most of that traditional thinking for good. It’s not about technology, it’s about a change of mind. “An ‘audience’ is an organisational convenience from a broadcast age. It’s a reasonable way of segmenting the […]

TheAgileAgency

Some 2-3 years ago we decided at Duval Guillaume that we had to re-invent ourselves, that we had to take a more fundamental step in the way we organized ourselves and of course in how we thought about digital as a key element in the communication or advertising that we make. A lot has happened […]

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There are 3 reasons I once decided to get a digital television at home: Better quality. Especially with one of those fancy new full HD screens that’s a much better experience. Comfort features. Think about the EPG, easier recording, movie rental, … Interactivity. Push the red/blue/whatever-color button and you will get a richer experience The […]

Only just a couple of days ago I posted some questions around the category setting in award shows such as the Cannes Lions. If you read that, you will understand I’m delighted to read about the Tomorrow Awards: “The Tomorrow Awards is the first international award show dedicated to discovering, showcasing and awarding advertising creativity […]

Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet again a reason to be average. Things will never be the same. Enjoy. And while you’re at it, subscribe to […]

My wife and I we don’t ‘do Valentine’. We don’t seem to be very representative for the country we live in though, as data shows that celebrating Valentine’s Day is more popular in Belgium than anywhere else in Europe. We’ve done a survey on that topic (together with Cross Tabs) on MSN/Windows Live in 16 […]

We’re only a few weeks short from the annual predictions that will pop up in the blogosphere. Which will be the key trends for 2009 in technology, advertising, … etc. One prediction that will stand out in many of these overviews relates to online advertising trends for 2009, at least that’s what I believe. It’s […]