Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part 2) which was shared at the Cannes Lions a few years ago inspired more than just the marketers at the […]
Seriously, is it? This might sound like a strange question from a technology early adopter and yet I believe this is a valid question. I realize that technology is actually fueling growth, opening up new opportunities and markets, giving access to consumers that were previously out of reach. It’s at the base of many new […]
Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if you think about the business decision process within companies, which topics do you reckon come first on the list? Those […]
It was actually created as a Holidays greeting end of last year but stumbled upon it while cleaning up some files on my computer. ‘Think outside the box’ and find all clichés hidden in this picture. ‘Low hanging fruit’, ‘Mission critical’, ‘Drink the Kool-Aid’, … those are only a few examples. Enjoy! You can download […]
Microsoft’s Business Division president Stephen Elop unveiled the latest production from Microsoft Office Labs called “2019″ at the Wharton Business Technology Conference last week. Here’s a video of what our researchers think the future of business might look like: Full story and 5-minute long version of this video ‘i started something’.
I still have to order new business cards after I changed jobs early October. I didn’t just want the corporate default though so instead I waited until this week to add some gapingvoid magic to it. The front of the card will still be the classic Microsoft design but on the back I will have […]
After I came back from the Web2.0 Expo in Berlin I thought about writing a post on what I like and don’t like about conferences. A recent post from Laurent Haug (who organizes LIFT) reminded me of that idea so here we go. I wanted to start with highlighting Laurent’s presentation as it’s actually a […]
I don’t regularly write about startups, at least not about developer technology, financing and that kind of stuff but I did want to highlight this new program for startups we just launched. Here’s how it was described on Techcrunch: “Virtually everything a startup needs to build a web service (many of the tools and software […]
I know it’s a classic but when I spotted this today at Be.Interactive I just knew I had to share this here as well. Enjoy this classic cartoon.
Marketers have an image problem and it’s their (our) own fault. Marketers need to become more accountable for themselves and for the benefit of the business. This words come out of a presentation from Futurelab, but they’re not the only ones to realize that accountability is exactly one of the key issues marketers have to […]