'Cross The Breeze

That’s what wives are for!

September 6, 2010 by Kris Hoet 0 Comments

BoredPanda lined up 25 vintage ads that would be banned today…

Sexism, racism, … they’re all in there. The times they are indeed a-changin’.

advertising, consumer, fun, inspiration, marketing

advertising, bored, kenwood, panda, sexism, vintage, wife

I never really understood the Cannes Lions advertising festival. Sure I like hanging out in Cannes sometime in June and see some of the best advertising out there mixed with a good party, it’s mainly the award categories that I cannot get my head around. Direct, PR, Cyber, … does that still work? You’ll see that more than 50% of the entries in ‘Direct’ are digital, so how does that relate to ‘Cyber’ then? I find it kind of weird that we all talk about integrated advertising but yet still award advertising filtered out per ‘medium’. Sure, I can see why you can recognize the best tv commercial or the best radio ad, but judging something like ‘Cyber’ what does that mean? Read the ‘Cyber’ entry category information and tell me I’m wrong. Isn’t it about time we rethink this?

Anyway, download the full award list right here in one handy PDF. Grab it before it’s too late.

advertising, bringtheloveback, conference, inspiration, marketing, media, presentation

advertising, awards, cannes, canneslions, cyber, download, festival, pdf

The end of advertising as we know it

February 19, 2010 by Kris Hoet 1 Comment

Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet again a reason to be average. Things will never be the same. Enjoy.

And while you’re at it, subscribe to the man’s Posterours. If you’re any bit interested in advertising you won’t regret.

advertising, duvalguillaume

advertising, average, beancounter, brand, crisis, digital, direct, duvalguillaume, guillaume

What are the odds?

January 7, 2010 by Kris Hoet 0 Comments

Same country (same city even), same campaign idea, different brand, different agencies… 10 days apart. Like I said, what are the odds? Do like the idea though :)

[Via adland.tv]

advertising, electronics, fun, guerilla, inspiration, marketing

adland, advertising, amsterdam, boxes, christmas, heineken, mini, netherlands, odds

Now that’s what I call targeting

January 7, 2010 by Kris Hoet 3 Comments

Wanted: experienced security personnel.

[Via @heldenmerk]

advertising, fun, inspiration, marketing, technology, tracking, travel

advertising, airport, heldenmerk, marketing, netherlands, security, travel

Without interruption

December 15, 2009 by Kris Hoet 1 Comment

Erotic movies without interruption, From ZDF. What can I say, I love ads like this, they make me smile. And no – before you all start making fun – not because of ZDF’s offering ;)

[Via fubiz]

advertising, fun, inspiration, marketing, media

advertising, billboard, creative, erotic, movies, zdf

Follow me: the rabbit edition

December 8, 2009 by Kris Hoet 1 Comment

To promote the show SyFy, Fallon created a multimedia marketing campaign, which includes the following twist on out-of-home:

Other campaign elements include a detective agency, a tea shop, and a casino. So what are you waiting for, go check it out ;)

[Via AdPulp]

advertising, fun, internet, marketing, media, movies, technology

adpulp, advertising, fallon, marketing, outofhome, rabbit, syfy

Thinking outside the box

November 11, 2009 by Kris Hoet 1 Comment

Just watch the video ;) Nice work by Joseph Pelling.

[Via Adfreak]

advertising, video

adfreak, advertising, creative, thinking, video

Cereal gaming

November 10, 2009 by Kris Hoet 0 Comments

Augmented reality is the new black, but only few people seem to be doing something really interesting with the concept of AR. I don’t really want to hold a white paper with a black mark on it in front of my laptop to get a 3D image of a car projected on it… or at least on screen that is. I could already see that same 3D car on my screen in the past without all the AR complications. Catch my drift? Do something different and fun like the example below, or make it useful like what Ray Ban did recently with their Virtual Mirror.

Enjoy.

And if you do want to create some AR with cars, maybe make it some more like this ;)

[Via Helge Tenno]

advertising, design, electronics, fun, games, inspiration, internet, technology

advertising, ar, augmented reality, augmentedreality, fun, games, rayban

The Ad-O-Matic

October 22, 2009 by Kris Hoet 0 Comments

The future is here! After crowdsourcing as an option to create an advertising campaign, the Ad-O-Matic promises an even easier way out. Miami Ad School students created the all-in-one ad generator, watch it here: