Duval Guillaume

This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career together with the team at the agency – especially after we merged both the Brussels and the Antwerp office into […]

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Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there is one and at least it does away with the classic ad agency / digital agency split in a way […]

share rate

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

Rebirth of Advertising

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as the […]

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This Is a Generic Brand Video. It is. Just see for yourself.

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A while ago 4 of the best comedians of all time met and talked about their profession, sharing a whole bunch of insites that are valuable for all of us. It’s impressive to see and hear how much preparation goes into a good standup comedy show and that it’s not because they make it look […]

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Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, […]