'Cross The Breeze

A friend’s birthday

October 31, 2008 by Kris Hoet 1 Comment

It seems to be quite appropriate that the 2nd anniversary of the Blue Monster coincides with Steve Clayton’s birthday as Steve has been crucial in getting the Blue Monster where it is today. Hugh Macleod has a nice little write-up about the Blue Monster history, well worth reading. For me this story started at a […]

ageofconversation, blogging, bringtheloveback, community, inspiration, marketing, microsoft, social media, viral

bluemonster, brand, gapingvoid, hughmacleod, microsoft, steveclayton

Personality matters

October 16, 2008 by Kris Hoet 4 Comments

Last April in NY during the Blogger Social, we all received a bunch of goodies, most of it small promotional items, but also some marketing related books. One of those books was ‘Personality not included’ from Rohit Bhargava, also present at the event. We had a little chat about the book, which was pretty interesting […]

ageofconversation, blogging, books, consumer, inspiration, marketing, quote, social media

book, influencer, marketing, personality, pni, review, rohitbhargava

Moving on…

October 10, 2008 by Kris Hoet 30 Comments

… to a new role at Microsoft. During my 4 years at Microsoft, first as the Belgian Consumer Marketing Manager for MSN and later as the Marcom Lead for MSN and Windows Live in EMEA, I’ve been experimenting with social media. Remember the Windows Live Sessions we did all over Europe (e.g. Brussels, London, …), […]

ageofconversation, blogging, bringtheloveback, community, conference, internet, marketing, media, microsoft, msn, news, social media, technology, windows live

communications, digital, job, livesearch, media, microsoft, msn, socialmedia, windowslive, work

ageofconversation, blogging, bringtheloveback, community, design, influence, internet, social media

links for 2007-10-30

October 30, 2007 by Kris Hoet 1 Comment

Dell: A Social Media Rags-to-Riches Story – The Viral Garden “Dell provides possibly the best case study of how a company has successfully integrated social media into its marketing communications, and culture. What makes the ‘Dell story’ so compelling isn’t how the company is utilizing social media now, but rather (tags: dell socialmedia case jeffjarvis […]

internet

links for 2007-08-16

August 16, 2007 by Kris Hoet 0 Comments

Blue Monster – Wikipedia, the free encyclopedia Blue Monster entry in Wikipedia – nice. (tags: bluemonster gapingvoid microsoft cartoon viral)

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links for 2007-07-10

July 10, 2007 by Kris Hoet 0 Comments

gapingvoid: “cartoons drawn on the back of business cards”: the virus spreads… MSFT’s Steve Clayton on the Blue Monster: “This is about Microsoft on our terms – open to all and owned by the world. Rock on.” (tags: bluemonster microsoft gapingvoid mascot techmeme on10) Live Earth Global Concerts Reach More Than 10 Million Online at […]

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Stop Pub

May 24, 2007 by Kris Hoet 3 Comments

I just received an email from one of my colleagues pointing out to the http://stoppub.wallonie.be/ website. I don’t know about other countries but it’s quite common in Belgium that you can get a sticker to put your mailbox (not your email inbox I’m afraid) to let the mailman know you just want direct mail and […]

advertising, bringtheloveback, media, microsoft

Tech marketing

April 21, 2007 by Kris Hoet 0 Comments

The problem with being in tech marketing… according to Hugh MacLeod. You got to love this man and his cartoons. Good stuff Hugh. (c) Gapingvoid Technorati tags: tech, marketing, technology, gapingvoid, hugh macleod, cartoon, microsoft, yahoo, blue monster

art, marketing, microsoft, software

Smarter conversations

April 11, 2007 by Kris Hoet 0 Comments

While reading through the comments on the recent cartoons Hugh has done as part of his Microsoft ‘gig’ I remembered an older post of Hugh (part of The Hughtrain) where he posts his thoughts on smarter conversations. Ok, it’s clear that this post will end in a record number of links to Gapingvoid – so […]

blogging, community, influence, internet, microsoft, quote