I found this video from the interactive prototype Room-E on the 72U project blog. It’s a prototype showing what will be possible in the near future when you think about a more responsive environment. “The future of the computer is to essentially make it disappear—a disconnected interface, so the house or the office or the […]
The first question our strategy interns will ask when they start here will almost always be: “what makes a good strategist?”. There are many answers to give to this question but I will only give one: be curious. I am convinced that this is the first and most important quality a good strategist must have, […]
This Is a Generic Brand Video. It is. Just see for yourself.
Not so long ago Mike Butcher (from Techcrunch) tried on a pair of Google Glass lent to him by a Glass Explorer at a conference and even though his experience with Glass was rather short he made a conclusion that nailed it for me: “So Google Glass for me will be this era’s Segway: hyped […]
Activities not audiences. Russell Davies wrote an interesting post about how organizations are thriving upon ‘marketing thinking’ and how digital breaks most of that traditional thinking for good. It’s not about technology, it’s about a change of mind. “An ‘audience’ is an organisational convenience from a broadcast age. It’s a reasonable way of segmenting the […]
A lot has been said about creativity and this sure won’t be the last thing written about it either. At the agency we often get a question to quickly think about something, quickly help on finding an idea for something small. We have the creatives right so can they not just help on that, it’s […]