‘Cross The Library

This page is supposed to give you an overview of the books i’m reading (or at least trying to). If there’s interesting material in it, I probably write a post about it.

Groundswell [Charlene Li & Josh Bernoff]
(May 2008)

Personality Not Included [Rohit Bhargava]
(April 2008)

Join The Conversation [Joseph Jaffe]
(March 2008)

The Dip [Seth Godin]
(February 2008)

Round Ireland with a fridge [Tony Hawks]
(January 2008)

Citizen Marketers [Ben McConnell and Jackie Huba]
When People are the Message (November 2007]

The Origin of Brands [Al Ries & Laura Ries]
Discover the Natural Laws of Product Innovation and Business Survival (June 2007)

It’s not how good you are, it’s how good you want to be [Paul Arden]
(May 2007)

Whatever you think, think the opposite [Paul Arden]
(May 2007)

Made To Stick [Chip Heath & Dan Heath]
Why Some Ideas Survive and Others Die… (February 2007)

The Tipping Point [Malcolm Gladwell]
How little things can make a big difference (January 2007)

Freakonomics [Steven D. Levitt and Stephen J. Dubner]
A rogue economist explores the hidden side of everything (December 2006)

Life After the 30-Second Spot [Joseph Jaffe]
Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (July 2006)

Naked Conversations [Robert Scoble & Shel Israel]
How Blogs Are Changing the Way Businesses talk with Customers (May 2006)

Is it just me or is everything shit? [Steve Lowe & Alan McArthur]
The encyclopedia of modern life (March 2006)

The Art of being Belgian [Richard Hill]
The encyplopedia of Modern Life (February 2006)

All Marketers are liars [Seth Godin]
(January 2006)