'Cross The Breeze » viral

Facebook goes offline!

Kris Hoet — Thu, 16 Sep 2010 08:33:31 +0000

For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that.

During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologic they figured out a way to embed user data in IDF bracelets, and thus allow people to “Like” real world objects, places and events spreading the word about it on their facebook accounts.

“The implemented these facebook-bracelets at the Coca Cola Village, a watersport, sunbathing, gameplaying amusement park activity-thing for teenagers. When the guests arrive, they are given a ‏ bracelet ID which transmits an RFID signal, which they program with their facebook login. They can then “like” activities and places in the real village, and their actions show up on facebook. Teenagers are driven by vanity like everyone else, so there was a photographer present as well, if you wanted to tag yourself in any given image all you had to do was wave your ID bracelet to the photographer.”

Probably sometime during the same period, Diesel introduced Facepark aka The Analog Version of Facebook as part of the Be Stupid campaign. Go outside, speak with actual humans ;) Definitely my favorite of all these examples btw, just watch the clip if you haven’t seen it before:

As part of that they also invented the Facebook Ass Status, no sign of that being used within my network yet though :)

The last example to pop up onto my screen is this one from Saatchi & Saatchi in Budapest: Taking Facebook to the streets for T-Mobile:

“At a busy downtown square in Budapest, they painted a Facebook wall(it was not an LCD screen). when users update messages on the online, they will manually place the messages with caricatures on this street wall.”

Not the most brilliant example if you ask me. Anyway, if you’ve seen other examples that would fit this trend, let me know in the comments.

Cute girl has a catchy dance

Kris Hoet — Mon, 13 Sep 2010 14:05:54 +0000

I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like.

Also check out the website that goes with it: http://galaxys.samsungmobile.com/

Maybe the Windows Phone 7 team should take a look at this as well. I would really love to give the new WP7 a swing once it’s released to market, but it’s not their ads that made me want it. Really not.

Christmas entertainment

Kris Hoet — Mon, 07 Dec 2009 21:54:29 +0000

Or something like that I suppose. What else is there to say about a live-action classic 1950’s Christmas illustration? ;)

From Mother London for Schweppes.

[Via AdFreak]

100 greatest internet videos in 3 minutes

Kris Hoet — Tue, 27 Oct 2009 08:37:00 +0000

Let’s say you never had the time to watch any of the videos that your friends sent you by email or on Facebook, well I’ll spare you some time, you can now watch them all at once… kinda. And like my friend Kevin says, if you did watch them all… think about the all the time you’ve wasted :)

[Via Kevin Briody]

Social media awesomeness

Kris Hoet — Fri, 09 Oct 2009 10:19:51 +0000

Just the perfect little movie to finish of this week in total social media charlatan awesomeness…

[via Pietel]

Crazy Carlo is at it again

Kris Hoet — Thu, 17 Sep 2009 21:56:45 +0000

Checking out Crazy Carlo’s latest stunt – seen it yet?

Disclaimer: this video was made by Duval Guillaume, the agency I work for.

What cha doin?

Kris Hoet — Sun, 13 Sep 2009 20:56:47 +0000

So what is it that you’re doing on the internet all day? Check this out.

10.24.2009

I think we’re in a viral

Kris Hoet — Thu, 26 Mar 2009 12:25:44 +0000

Just loving this one for Mini, superb! Nice take on ‘viral videos’ :)

Via Brandflakes for Breakfast

Mini augmented reality

Kris Hoet — Tue, 10 Feb 2009 09:58:57 +0000

Mini has created a fantastic ad that is truly engaging using some augmented reality technology. Just watch this:

Turn on the pre-recorded website

Kris Hoet — Thu, 08 Jan 2009 12:37:47 +0000

My buddy Matth just IM’ed me this one, a pretty engaging promotion from ING for their Lion Deposit. I reckon it’s not easy to make promotions for banks these days given the whole sector lost quite some trust with their customers… like me for instance.

I won’t say too much about it as you have to go see for yourself but know that not all is in English (although you’ll get the idea). I especially like the banner girl… and her preference for Yahoo! banners, as they are bigger and allow for more creativity. You’ll :)

And yes I know similar things like this have been done before, but that doesn’t mean this doesn’t work. I watched it until the end… and I even clicked. Was this created by Emakina? Job well done to whomever did this anyway!