share rate

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

video-play-button-layer_thumb.jpg

I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platform […]

Okay, I’ll admit, Tom De Bruyne made me do it. About a week ago Tom and Astrid – founding partners of Sue Amsterdam – organized The Awesome Slideshow in Boom Chicago (Amsterdam): “10 inspiring speakers from the creative industry share their favorite stuff they found on Twitter. Get inspired in one afternoon with a top-selection […]

For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that. During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologic […]

I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like. Also check out the website that goes with it: http://galaxys.samsungmobile.com/ Maybe the Windows Phone 7 team should take a look […]

Or something like that I suppose. What else is there to say about a live-action classic 1950’s Christmas illustration? ;) From Mother London for Schweppes. [Via AdFreak]

Let’s say you never had the time to watch any of the videos that your friends sent you by email or on Facebook, well I’ll spare you some time, you can now watch them all at once… kinda. And like my friend Kevin says, if you did watch them all… think about the all the […]