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Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, […]

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I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platform […]

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When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event organized by the 4A’s. In the video he talks about how good creative ideas can be very valuable brand assets […]

Okay, I’ll admit, Tom De Bruyne made me do it. About a week ago Tom and Astrid – founding partners of Sue Amsterdam – organized The Awesome Slideshow in Boom Chicago (Amsterdam): “10 inspiring speakers from the creative industry share their favorite stuff they found on Twitter. Get inspired in one afternoon with a top-selection […]

Yesterday we launched a new iPhone app for Nutricia.  In a new approach to support moms even more we’ve created with Nutricia this new app that helps to get dads more involved in addition of moms tracking their pregnancy. Another pregnancy iPhone app you say? That’s what we though as well and therefore we’ve taken […]

Did you know that 1 in 3 invoices in Belgium are paid late?  That brought us to the idea for this campaign we created for ikki, a new service of USG People developed to support freelancers. From now on invoices will never go unnoticed again: the crying invoice. Hats off to my colleagues at Duval […]

In February of this year I wrote a post about Kevin Slavin’s talk on Augmented Reality at PICNIC NY Salon. In that video he talked about something that made total sense to me… which to be honest is true for most of what Kevin says anyway :) “His thoughts around augmented cities and why maybe […]

The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection. Let’s find out what happened in 1973 – the year I was born in […]

For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that. During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologic […]

Check out this presentation from Simon Sinek at TEDxPugetSound, asking if you know the ‘know why’ you do business as it is the biggest reason why people will get inspired by your brand. Many of us know what we do, or how we do it… but do do we know why? It’s an important question […]