Oh, and Blaise – I’m a fan since you presented Photosynth at Microsft’s internal MGX event a few years ago. You rock!

More on the Bing TED presentation is here.

[Via @heldenmerk]

{Hat tip Steve Clayton]

Click on the image for the video, only part 1 available but will update once that changes.

I like the way Johan Ronnestam described it on his blog:

“Absolutely one of the better takeouts from this years SIME (so far) even though I think it could have been more of a meetup rather than a ‘listenup’.”

I think we had a great set of topics that we wanted to talk about with all the bloggers (personal vs corporate blogging, sponsored content, blogosphere dead or not, …) but we only got halfway through it. Definitely a format I will try to replicate at other events since most of the feedback was really positive. And Joi, thanks for the nice photo!

The day after we had a blogger meetup in London with the purpose to have a discussion around the new version of Windows Live that was announced the night before the meetup. I had organized the event in the Coach & Horses (Soho) which was a nice location for it, although some wifi improvements are in place ;) We had Ryan Gavin and Jeff Kunins over from the Windows Live team and Redmond to give a rundown of the new stuff which sparked quite a bit of discussion so that was quite fun as well.

The photo above was taken during the dinner after the presentation, but as you can see the discussion is still pretty much ongoing. From left to right you see Scott Lovegrove, Chris Overd, Neville Hobson and Ryan Gavin. Also present were Paul Walsh, Robin Wauters, Pieter Dom and Jamie Tomson. Too bad not everyone who accepted made it to the evening, but we’re definitely going to organize evenings such as this one again on several different topics so hopefully they can join us next time. In case you are interested in joining discussions like this, let me know in the comments or shoot me an email at kris [at] crossthebreeze [dot] com.

We each had about 15 minutes to talk so I decided not to show videos or anything, but added a slide with a whole bunch of links at the end of the presentation for more info (and credits of course).

There were 2 big elements I wanted to talk about at SIME. I know not everyone thinks about Microsoft right away when thinking about change and innovation so first I wanted to talk a little bit about how I do believe we have changed what we do and how we do that over the last years. Second I wanted to talk about the elements that I think are part of this DNA of change, specifically for digital/online.

I had to start with the Blue Monster on this one (given the topic of change) as an introduction to a few examples of how we are trying to innovate in several areas: WorldWide Telescope, Live Maps 3D, Surface computing, Boku, Photosynth, Deepzoom as used for Hard Rock Memorabilia, SenseWeb, HIV vaccination research, … For Photosynth for instance, looking at Blaise’s talk at TED, it became clear this isn’t just a new way to stitch photo’s but that there are some ideas being researched on how this might change surfing the web in general. Pretty cool stuff, you have to see that video from TED if you haven’t done so already, seriously!

But just like JP replied to Hugh, the world wants Microsoft to change as well (slide 10) and also there I think there are fundamental changes going on the last few years. The latest Silverlight toolkit is open source. I don’t remember exactly where I read this but Microsoft submitted two licenses to the Open Source Initiative in 2004. Now there are 500 and there are at least 80,000 Open Source apps that run on Windows. Another change (slide 12) is a new focus on experience and not just features – or not just about what’s in the box, but also how you take it out of it and use it ;) Think about the Zune, Live Mesh, the new Windows Live, new Xbox Live Dashboard, Office 2007, Windows7, etc.

I often use the analogy of Microsoft being this huge ship on which a whole bunch of people are working hard to make it turn, but as happens with boats of that size it takes time before you see it happen. Therefore Robert Scoble’s quote after the Azure launch was even more interesting to see for me (slide 14).

Photo by http://flickr.com/photos/mathys/

So okay, talk about change in general now. First of all I think it’s important to be aware of what is going on, referring to Patrick McDevitt’s (TeleAtlas) superb talk at Web2.0 in Berlin where he talked about ‘”Detecting change in a changing world” using both research as community input to do so. Check out his talk. This is not only true for maps though. As a business you need to find ways to understand which changes are relevant to you and which aren’t. Using both research and the wisdom of the crowd is valuable for all of us. Trust (slide 16) your consumers. In an age when consumers started to trust strangers, it’s all to bad seeing some companies don’t even trust their own customers.

Another element of change, which I find very important is hackability. Make things hackable (slide 18), give people pieces to copy, to re-create, … and they might change your product, service, marketing campaign, … into something you might not have imagined. In a way the initial IBM PC is a very good example of that. You could by a white label PC, change the parts of it, build your own – and make it look like pretty much anything if you want. Same for advertising – It’s not what advertising does to the consumer, it’s what the consumer does to advertising (sorry for not remembering who said this first).

But while you change, don’t forget to keep focus on the outcome, your end goal (slide 19). Dopplr for instance is extremely good at that, pretty much everything they add to the service, adds value to the service. Not sure if could say the same for Technorati or Bloglines. Focus more on the experience (slide 20), something we might have learned the hard way but it is more important than ever. Why would people care about unboxing if it wasn’t important.

Digital also enables much easier to engage and interact in realtime (slide 21) – thanks Ag8! Take advantage of that, find out in realtime what people think, how they use things, where they are, … whatever adds value for you and your customers. Change the way you talk to your customers, or better talk with your customers. Too bad I couldn’t show the Bring The Love Back video (slide 22), SIME was after all in a movie theatre.

Think about context (slide 23)! And how you have to change the content based on the channel you’re using (rather than for the medium that is used to deliver it). Tom and David at Ag8 are bringing a strong message that is linked to this around metamedia instead of crossmedia. Be sure to check that out as well.

Change is inevitable – except from a vending machine ;) (slide 25). Which aspects about the DNA of change in this digital world do you think I forgot, I’m interested to get your opinion about that. I tried to put in as much as possible within the 15 minutes I got but would love to discuss further.

The second day was better though. It started with some good keynotes: John Lilly from Mozilla did a really good job, the same for Luis Suarez on his experiment around giving up work email (9 months already!) but also Patrick McDevitt from TeleAtlas gave an interesting talk about updating maps in collaboration from the community. After the break I went to see JP Rangaswami who also gave a great presentation around the next level of “unified communications”. I had run into Tom Raftery and JP the night before when I went out for dinner with Andie Nordgren and became a fan right away :) The day ended with a panel discussion around ‘gender issues in web2.0 careers’ by Suw Charman-Anderson, Stephanie Booth, Janet Parkinson and Lloyd Davies and a presentation from Nate Elliott (Forrester) who presented a brand new research they’ve done around ‘The Future of Influence’. Very good to end the day especially knowing it was ‘only’ a replacement for yet another cancelled session, I will do a separate post about that presentation later.

Overall I think there’s still a decent amount of improvements that I think the Expo needs to think of for next year, but it was definitely worth going for me. Next week I’ll be at PDC (Los Angeles) which is one of our own events that I’m really looking forward to, then we’re in Stockholm for SIME (feat. Hans Rosling, Joi Ito, Dave Sifry, …). After that it’s time for the Creativity World Forum in Antwerp (feat. John Cleese, Chris Anderson, Steve Wozniak, Dan Heath, …) and early December we’re off to LeWeb in Paris which features way more people than you can imagine :). Let me know in case you’re around at one of these events.

FYI – all Web2.0 Expo presentations can be found here. I haven’t seen a link for video (yet).

What has happened? Philippe went to Egypt recently and stayed at the Sheraton El Gouna which proposed him the Starwood Preferred Guest program. He signs up for the program but when he receives his card it says Jean Deltenre instead of Philippe Deltenre so he tries to get that changes… and what happens then is just ridiculous. Read for yourself here (part 1) and here (part 2).

They’ve got work to do. Silly little side remark, I’ve been on the SPG program for about 3-4 years now and still don’t really know what it is good for… but don’t say any of that to Philippe ok.

Update: Starwood finally figured it out, good to see they admitted the initial failure as well

This means that also when not flying SAS, I will check if there’s a reasonably priced option with Star Alliance to get to my destination and only fly with someone else if there isn’t. As a result for being loyal to Star Alliance, I’ve been Eurobonus Gold for quite a while now.

Now where is the reward? There are 2 things that bother me a lot about this so called loyalty program. First of all, these miles don’t mean much. I wanted to go to NYC with my wife in August to celebrate our wedding anniversary. I got the miles so I started looking for Eurobonus available seats on flights to NYC (and back obviously). The trip would be for 5 days or so but there was some flexibility to it. Tough luck, it’s impossible to find 2 Eurobonus seats on any Star Alliance flight to NYC… and even if there were, chances that you would find seats for the flight back is pretty much non-existent… so much for being loyal.

The second part that bothers me is the lounge. The Eurobonus Gold card allows access to the Star Alliance lounge with one guest… well, if you’re flying with Star Alliance that is. So this week for instance, I was flying Brussels Airlines to Budapest, I went to the Star Alliance lounge before my flight and to my big surprise I wasn’t allowed in. Just because I wasn’t flying with them, gold card or not. So basically you only get rewarded with Star Alliance if you’re flying with them right now, not because all the flights you’ve done with them in the past… so much for being loyal.

While I see people writing about how Twitter, Facebook, FriendFeed, … or whatever other service has taken over from their blogging, that is actually not the case with me. I am indeed more active on Twitter than on this blog, but that is because of the short and instant nature of the service vs the time you need to spend writing blogposts. I do still dedicate the time I need to reading my RSS, luckily enough as I’m addicted to news – couldn’t do without.

In the meantime we’re working hard on releasing some new campaigns for Windows Live and MSN in Europe (more on these at Live In Europe) and we’re also gearing up in the planning for next year as our fiscal year starts at July 1st and not January 1st like with most companies.

For now, I’ll just try and write some more posts about things that I’ve been meaning to write now that I am on my way to Stockholm. Share your travel via Dopplr if you want ;)

The next conference that was on the list is The Next Web. This conference takes place on April 3rd and 4th in the Westergasfabriek in Amsterdam and has not only built up some serieus ‘street cred’ over the years, it really looks like an interesting event to be at. With speakers such as Leah Culver, Werner Vogels, Chris Saad and Kevin Rose, presentations from 24 startups and more you might want to think about going there. And watch out for the Diggnation episode that will be live recorded at the event. I can’t go unfortunately because I’ve already planned on going to the Blogger Social in NYC the same period, but if you’re thinking about going then you can register here, and use this promo code (thekrismaster) which will give you a 200 EUR discount! (First 10 people only)

After all that, I hope I can make it to reboot on June 1st normally (if there’s going to be one – is there?) and PICNIC on September 24th. I’ll definitely be at the Next Conference in Hamburg on May 15th in the meantime as I’ll be on a panel at the event.

But first, there’s The Next Web, mark it in your calendar. And to Patrick and crew – good luck ;)