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“If the late 20th Century was the age of the multinational company, the early 21st will be the age of the micro multinational: small companies that operate globally” I found this great quote on Neil Perkin’s ‘Only Dead Fish’. It’s a statement from Hal Varian, Google Chief Economist and I can only like what I see here. […]

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There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And since I work in a creative agency often presenting creative ideas to clients the theory based on a 2011 study […]

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Big data is the whole grail of marketing. And yet not many is actually making lots of progress. There’s a good good on that captures well what the state of big data is if you ask me: “Big Data is like teenage sex. Everybody talks about it. Few do it and they do it in […]

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When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event organized by the 4A’s. In the video he talks about how good creative ideas can be very valuable brand assets […]

About a week ago I did a presentation at an event in Charleroi called “Stratégies Gagnantes” (which means as much as ‘Winning Strategies’) together with other speakers such as Michael Cawly (COO Ryanair), Nathalie Klein (Director Consumer Insights Coca-Cola), …I was asked to present about what I thought would contribute most towards winning strategies from […]

Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if you think about the business decision process within companies, which topics do you reckon come first on the list? Those […]

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Fascinating. And visually attractive. The people of LinkedIn Labs just recently created this InMaps application, a kind of analytics tool to “visualize your professional network, clustered in realtime based on their inter-relationships”. A pretty cool tool actually, and I’m a sucker for these kind of applications. Log in with LinkedIn and the tool will analyze […]