Poliakov’s Pyramid of Engagement, what’s in a name. Pretty true though.
[Via LitmanLive]
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Awesome/Chart
September 6, 2010 
1 Comment
Reading white papers on the iPad
August 29, 2010 1 Comment
I have this habit of downloading pretty much every white paper, research, … that I come across online. I then put them in a Dropbox folder so it’s shared with colleagues and they’re easy to access from multiple devices. They’re also mostly in PDF format for easy reading so sounds like I’ve got it all figured out don’t you think?
Problem is I never get to ready any of it. I don’t like reading them on screen of my PC and it’s not worth printing them all out either, that would be a lot of paper wasted especially since some stuff isn’t worth reading anyway… but that you only find out once you start reading them. This week I found the ideal solution though. Since they’re already all on Dropbox and I got Dropbox on the iPad, I opened all the files in iBooks and now I have a gigantic (will that’s probably a bit exaggerated) collection of white papers, presentations, research, … to read when I have the time.
With another week in the hospital ahead of me (routine stuff, no worries) this is just going to be perfect reading :)
Touch and feel before you buy?
August 27, 2010 1 Comment
Keeping in mind that some of the data in the infographic seems to be a bit misleading (cfr discussion on Lifehacker) it still poses an interesting question about how shopping is shifting from online and offline, and which product categories are big in e-commerce.
[Via Lifehacker]
When augmentation is about reducing
February 22, 2010 1 Comment
Here’s an interesting interview with Kevin Slavin at PICNIC NY Salon. It’s 8 months old but only just came to my attention thanks to a tweet of Helge Tenno. His thoughts around augmented cities and why maybe ‘augmented’ should be about taking things away instead of just adding them to the world as we are already drowning in data as it is. Take a look.
Looking at this (what I wrote earlier) that definitely makes sense to me.
I’ll be good catching up again with Kevin in NYC in March. And Helge, I hope we will meet each other as well one day ;)
Bing@TED: awesome!
February 12, 2010 0 Comments
The maps feature on Microsoft’s search products has always had a bit of an edge over Google maps. It wasn’t all good, but the 3D map view was always more realistic compared to competitors, the Bird’s Eye view still remains unique and if you see what they presented at TED a few hours ago… friggin awesome. The Flickr integration, the … I don’t know where to start. Seriously, check this out.
Oh, and Blaise – I’m a fan since you presented Photosynth at Microsft’s internal MGX event a few years ago. You rock!
More on the Bing TED presentation is here.
Pictionaire 2.0
January 26, 2010 1 Comment
Gosh. Would I love to see what we could do with this at the agency, out the current ‘review’ table – in the new one ;)
[Via my buddy Steve]
Mindgoggling
December 24, 2009 0 Comments
This is how the Urban Dictionary defines this: “(adj) something that is so baffling only goggles could understand”. I suppose that is how you got to think of Google Goggles, a mobile tool that allows you to take a picture of something to get instant search results based on the content of the picture. Sounds cool, check this out.
It did remind me of a Microsoft project I read & blogged about 3 years ago, a side project of Photosynth at that time. They talked about a very similar tool but don’t remember hearing from this after that.
Question to ask the Photosynth guys maybe? Or Steve, maybe you know (can find out)?
Most Contagious 2009
December 12, 2009 0 Comments
Every year at the end of year there are 2 reports worth looking out for, one is FEED from Razorfish that came out a few weeks ago and the other one is Most Contagious from Contagious Magazine which was released this Friday. Make sure you get them both.
And while you’re at it, take a look at the new Contagious Magazine website as well.
Sketch2Photo: do want.
October 26, 2009 1 Comment
This is a pretty awesome piece of software I must admit, too bad it’s not publicly available yet so you’ll have to do it with the photos and videos instead. The software composes a realistic picture based on simple freehand sketch annotated with text labels. Basically the sketch below is supposed to result in the photo next to it (and a few alternatives) based on photos found on the internet. If that really works… you’ll have to agree that that is pretty cool.
Here’s the full process:
You can see more examples as well as a video showing the process on the Sketch2Photo website.
[Via The Web Life]
My persona?
August 24, 2009 1 Comment
First things first, Clo explained it best what this is all about:
Personas | Metropath(ologies) | An installation by Aaron Zinmanis "a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you.
Sounded interesting so of course I had to give this one a try. And indeed nice animation while your profile/persona is being created – mine ended with this:
Not sure where ‘religion’ or ‘politics’ is coming from but I suppose everything happens for a reason ;). In the meantime I saw other people I follow create their own Persona Web but then I got curious to see which results it would generate when looking for brands such as Duval Guillaume (the agency I work for), Windows Live, Kinepolis, Marlboro, … etc and then I must say I got kinda disappointed. The results always seem to turn out very similar… almost the same really. Too bad, hope they keep developing because they’re definitely on to something here.
All of this got me thinking though. Wouldn’t it be possible to search on a brand name for blogs, twitter, … etc and then look up the content of the last 10-20 posts and turn that into a word cloud similar to what Wordle creates? I would definitely be interested in seeing the result of that. Let me know when it’s ready ;)
My Posterous
- An error has occurred; the feed is probably down. Try again later.
- Last day at Microsoft
- Not enough drama?
- Internet to overtake TV in June 2010
- Where is agency 2.0?
- Moving on…
- Blue Monster in Paris
- Is ‘good enough’ the new black?
- You get a long way with common sense
- What’s on an advertiser’s mind?
- What I got out of Twitter so far
- TED2013: A trip worth remembering!
- A condescending blogpost
- Why marketers should think more like entrepreneurs
- The opportunity called media
- Why you should be using short-form video in your online communication
- Agency of the year. And what a year it was!
- Create value & value creative
- A lesson from Steve Jobs
- Presentation madness
- The #ASS of Kris Hoet
