September 17, 2009
1 Comment
What the f**ck is Social Media: one year later. A presentation I suppose a lot of you have seen right now, as it was posted about 2 months ago and pretty much every blog on social media posted it by now. So why am I still posting it now then? Because only recently someone made me aware of the those 2 lovely kids on slide 5… those are mine :).
The photo was taken for the Age of Conversation ebook project.
April 24, 2009
3 Comments
I have to say, if I got to name what I like to do most in my job at Microsoft then it is stuff like this. Yesterday we had a meetup at the Microsoft office in Athens to with Greek bloggers to talk about the upcoming release of MSN.GR. Typically we will talk a bit about what it is that we have been working on over the last few weeks and months to then open it up the a discussion about what people think about it, what they like, what they don’t like or what might be missing in their opinion etc.
And I can hear you say ‘portals are dead’ and ‘why do we need another portal’ but I genuinely believe there is a place and an audience for sites like this, and I also believe that with this concept of the more ‘social portal’ that we try to build (where there is a deep integration between the MSN content and the Windows Live sharing and communication services) we have a product that differentiates from the competition as well.
Obviously the part that interests me most of all is the discussion piece after showing the product. I quite enjoyed the discussion and I think some valid points were raised, all making for a pretty engaging conversation.
If there’s one thing that I didn’t like about this then it is the fact that I took quite a bit more photos than I uploaded to the Flickr set, but let’s just say my already poor photographic skills seemed to have let me down a bit yesterday ;) Oh and yeah, both Stefanos and myself tried to arrange for a Tweetup later that night but we didn’t get to eventually. Nevertheless, great time in Athens, hope I can be back soon. Thanks all for joining us – to be continued.
April 7, 2009
2 Comments
I’ve been working on a theory that relates a lot to the content of this presentation. The theory is something I need to blog about later (once I get it all nicely lined up) so take a look at this in the meantime.
March 24, 2009
4 Comments
If I have one problem with SxSW it would be the noise this event generates. From weeks to months in advance people start chatting it up on where to go, what to do, how to survive, … and by the team SxSW is on there is so much live coverage it is hard to find the good stuff.
That is until you stumble on coverage like this. Forget about live blogging, live twittering… here is Mike Rohde live sketchnoting the festival. In a time where speed and quantity seem to drive the online conversation, in a time where it seems to matter more to say a lot and to say it before anyone else… this is just the break you need. Thanks Mike!
Check out the full set right here: SxSW Interactive 2009 – sketchnotes
March 23, 2009
0 Comments
Since Marcus decided (on purpose!) to have his little event in London pretty much the only week I wasn’t in town…. just kidding, I will have to share the slides with all of you who have missed it just like me.
Watch what happened when God created Twitter and be the witness of the first conversations between Adam, Eve and the snake!
February 25, 2009
0 Comments
Sean Howard and Gavin Heaton pointed me to this rather interesting Slidecast on the future of advertising. And I agree with Sean it’s maybe not all complete on the real opportunity but nevertheless a good presentation, worth watching:
And of course – if THE Craphammer and THE Servant of Chaos both like it, it’s got to be good right :)
January 28, 2009
2 Comments
Mid December last year Peter Kim released his Social Media Predictions for 2009, for which he collected the thoughts of some 14 thought leaders in one nice little document. There’s a lot of good ideas and feedback in there, although I cannot resist thinking some of it is wishful thinking, hoping that some things will change or improve which probably won’t happen. Anyway, worth checking out.
Charlene Li (who was part of the people inputting in Peter’s document) added some extra thoughts on it later on her own blog and also ReadWriteWeb weighted in on the predictions.
More recently Valeria Maltoni asked a dozen marketing bloggers about their thoughts for 2009, and as Valeria puts it: “More than predictions, which is hard to do, we focused on direction. This eBook is the result of our collective energy and execution experience”.
Both documents collect the thoughts of marketing professionals in the field and are definitely worth reading so download the PDFs here: Social Media 2009 (Peter Kim) – Marketing 2009 (Valeria Maltoni)
December 11, 2008
0 Comments
Right about a year ago I wrote this thought:
“With more and more agencies adopting new ways to get the connection between their clients the advertisers and the consumer, I think it’s time they rethink themselves as well and look at how they can serve their clients, their customers a bit better. Just a thought.”
It was at a time that I was working simultaneously with several different agencies across Europe and it struck me how all of them were telling me to focus more on the customer etc while in the meantime operating on a very self-centric approach themselves.
I was reminded of this post (and discussion) this week as Alain Thys and Stefan Kolle from FutureLab released a new report around exactly that topic:
“This is the free version of the Futurelab report on the growing disconnect between what advertising agencies offer, and what their clients are looking for. If you wish to purchase the full report with 60 pages of strategic insights and recommendations, go to: www.futurelab.net/agencyreport.”
Enjoy.
November 27, 2008
2 Comments
Last week I spent 2 days at the Creativity World Forum in Antwerp, a conference that got my attention because of some of main speakers such as John Cleese, Steve Wozniak, Dan Heath, Tom Kelly, Chris Anderson, … Many of them I had not seen before which made it all the more interesting. It was also at this conference that we got to SpotMe device for better networking, something I blogged about last week. Most of he links below point to short recap videos of the presentations, so make sure you check out the ones that interest you.
First speaker to kick off the event (well after the obligatory and boring intro) was John Cleese. And just like for many of you I guess… he’s a hero of mine so pretty good start :) I must say even though John didn’t re-invent to wheel here on how to be creative but I liked that presentation a lot. John’s theory is that everyone can be creative, but that you need to get into the creative mindset for it and that you need to take time for it. A lot of his focus regarding this mindset was on the unconscious part of your brain that is very important for this. He recommended to read a book called ‘Hare Brain, Tortoise Mind: How intelligence increases when you think less’ to support his talk on this. Instinctively I could recognize myself in this (which I guess is a good thing) but there’s obviously no way I compare to John of course.
The next talk I saw was from Jef Staes. A presentation that didn’t really start of well, but turned out to be pretty interesting in the end. The analogy of the Red Monkey which is the creator, who needs to influence the pioneers first, after which you (hopefully) get followers that finally crush the settlers was an interesting one. Especially given my interest in all things ‘influence’. After Jef came Theo Jansen who I blogged about before, seriously impressed with his creations though. Fascinating to see those on stage., again watch the video. Last speaker I saw on day 1 was Steve Wozniak, and although I was seriously looking forward to that, I must say you might as well read his book.
First up the second day was Tom Kelley from IDEO, who talked about how it’s not good enough to be innovative, but how you also need to outpace everyone else. He spoke about his new book and the different roles he describes in there that are important in the innovative process, with the focus on 2 roles: The Anthropologist and the Experience Architect. Again I liked what I saw, also because it sort of ties in with some things I mentioned during my own presentation at SIME. He mentioned a good quote of Marcel Proust saying:
“The real act of discovery consists not in finding new lands but in seeing with new eyes”
He also referred to a concept they call ‘VUJA DE’ which is exactly the opposite as ‘DEJA VU’ and how it’s exactly these ‘VUJA DE’ moments they’re trying to pursue at IDEO when working on projects. Good stuff.
I was also looking forward to see An De Jonghe but that turned out to be a big disappointment. She gave 3 examples around social networking, one of which was Belgian and which took her a lot of research to find it (yet failing to point out she’s consulting for them!) Good luck we got a great treat from Dan Heath after that. His talk was related to ‘Made To Stick’ (which I loved) and since he’s a great presenter as well, this was really good. Good reminder about the ‘curse of knowledge’ and thinking about reading the book again.
Last but not least, Chris Anderson, no need for introduction right? He talked a little bit about ‘The Long Tail’ but mostly on his new book ‘Free’ which is coming out next June. It was really interesting to see how he came about this theory (talking about how “storage, bandwidth will become to cheap to meter”) and why that enables these new models. He talked about 4 models of FREE that exist in the 21st Century:
… of which Freemium is definitely the most compelling to me. Really good talk again which concluded the event. So needless to say I enjoyed it, especially when you know it cost only like 300 EUR. There were more presentations but those were the ones I wanted to talk about, make sure you watch those videos!
November 24, 2008
5 Comments
Little over a week ago, I was part of 2 blogger meetups I wanted to highlight here as well. The first meetup was in Stockholm during SIME and was co-hosted by Microsoft and SIME. We both agreed it would be a great idea to have some small side-event during one of the breaks, a dialogue between the bloggers present at the event, both from the audience and speakers. It was a bit unfortunate the only room available was a small cinema theatre, forcing it a little into an audience vs. stage setup but I enjoyed the meetup nevertheless and only wished we had more time. I was happy Thomas Crampton was willing to moderate the mini-event and that also Joi Ito and Dave Sifry agreed to participate, and of course that so many people turned up for it.
Click on the image for the video, only part 1 available but will update once that changes.
I like the way Johan Ronnestam described it on his blog:
“Absolutely one of the better takeouts from this years SIME (so far) even though I think it could have been more of a meetup rather than a ‘listenup’.”
I think we had a great set of topics that we wanted to talk about with all the bloggers (personal vs corporate blogging, sponsored content, blogosphere dead or not, …) but we only got halfway through it. Definitely a format I will try to replicate at other events since most of the feedback was really positive. And Joi, thanks for the nice photo!
The day after we had a blogger meetup in London with the purpose to have a discussion around the new version of Windows Live that was announced the night before the meetup. I had organized the event in the Coach & Horses (Soho) which was a nice location for it, although some wifi improvements are in place ;) We had Ryan Gavin and Jeff Kunins over from the Windows Live team and Redmond to give a rundown of the new stuff which sparked quite a bit of discussion so that was quite fun as well.
The photo above was taken during the dinner after the presentation, but as you can see the discussion is still pretty much ongoing. From left to right you see Scott Lovegrove, Chris Overd, Neville Hobson and Ryan Gavin. Also present were Paul Walsh, Robin Wauters, Pieter Dom and Jamie Tomson. Too bad not everyone who accepted made it to the evening, but we’re definitely going to organize evenings such as this one again on several different topics so hopefully they can join us next time. In case you are interested in joining discussions like this, let me know in the comments or shoot me an email at kris [at] crossthebreeze [dot] com.
|
