I just read the press release of MSN around the streaming of the Live Earth concerts across the globe. These concerts are the most watched entertainment event in online history with more than 8 million people that watched part of the live coverage that was exclusive on MSN. This resulted in more than 15 million streams during the event and with the on demand that you can still watch we’re now already at more than 30 million streams. The event streaming peaked with 237.000 people watching simultaneously at a certain time with is a new record. Now I believe that’s pretty impressive, here’s the full press release… and here’s the link if you want to watch part of the concerts again.
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Smart one for BBC World
June 15, 2007
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Stef Selfslagh goes to Boondoggle
June 7, 2007
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After announcing last week that I-Merge changed brand to Boondoggle, there’s more interesting news coming from BoonDoggle. Stef Selfslagh (ex-Openhere) will be joining BoonDoggle as their Creative Director! Stef is the person who created ‘The Break-Up’ movie together with my colleague Geert and he has won a couple of national and international advertising awards so I’m sure he’ll be a great addition to the BoonDoggle team. Congrats.
Here’s ‘The Break-Up’ again and also another great ad that Stef created a while ago for Zazoo condoms. This last spot was ‘top rated video of all time‘ by the YouTube community (now still second) and has been viewed over 2.7 million times. Check them out below!
Technorati Tags: selfslagh, boondoggle, zazoo, thebreakup, bringtheloveback, creative
Exclusive: I-Merge becomes Boondoggle!
May 31, 2007
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The news is out! We all knew something big was about to happen with the Belgian agency I-Merge and today is the day: I-Merge becomes Boondoggle and opens a new office in Amsterdam at the same time as well.
Why the new name for i-merge?
Pieter Goiris , CEO Boondoggle: “The name i-merge was generally perceived as having too strong a link with the internet as a medium. The talent encompassed by our agency goes much further than mere ‘media expertise’. Our vision on communication revolves around the guiding principle of the consumer. Everything we do is based on recognition for the consumer’s impact on his/her surrounds. These days, it’s people that make the brand. That’s a vision that goes beyond digital media. It is a vision on communication ‘in itself’. The internet was the impetus for change in the way people and brands communicate, sparking a trend that has since continued beyond its own bounds. Consequently, our services have also evolved, which is why we have chosen a new name, independent of any particular medium.”
Congrats to the whole I-Merge team and especially to my blogging buddy Tom De Bruyne who will run the office in Amsterdam. I’ll try to get used to the new name now ;)
Start spreading the news
May 29, 2007
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Start spreading the news
I’m leaving today
I want to be a part of it, New York, New York
- Frank Sinatra
As from yesterday, New York was added to the Virtual Earth 3D imagery. Taking a look now at the places I should visit when I do a quick stopover in NY in July. But from the looks of it, CK knows where to go :) And of course Luc as well now.
Check it out on Live Maps.
Virtual Talentum with Vacature
May 14, 2007
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This evening the Belgian MSN/Windows Live crew and Vacature are trying something very interesting this evening… and a first in the industry I think as well. What is it about?
Vacature is a jobsite in Belgium that has organized together a Virtual Talentum in cooperation with Windows Live. About 100 recruiters from several companies are gathered in the Belgacom Surfhouse this evening and jobsearchers could sign up for this event during the last few days. The jobsearchers won’t have to come to the Surfhouse though, as all conversations with the recruiters will go via Windows Live Messenger. Looking at the live bloggers covering the event, most chats are text chats and only few are video/audio although all pc’s for the recruiters are ready for that.
Take a look at the live coverage from Mess.be – largest Messenger community site in the world – or at Micromiel from MSFT colleague Miel Van Opstal. Hopefully a bit more tomorrow when I should be getting some of the results.
Nobody moves! This must be Rome
April 13, 2007
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So you arrive in Rome, trying to grab a taxi at the airport. There’s like 50 people waiting (I’m luckily up front) and there’s a whole long line of taxis waiting as well but … nothing moves, this must be Rome. The taxi drivers are basically having a discussion about some of them are slowing down the line – sigh. The taxi driver did win back all lost time during the mad ride to town so I guess that made up for it ;)
I must say I had forgotten how beautiful Rome was. It has been years since I last came to Rome, I should come back soon to actually see some of it (apart from looking out a taxi window).
On the return same problem. Again nobody moved, but that was due to a strike at the Brussels Airport this time. My flight back was canceled earlier today, so I quickly decided to book a ticket on a flight to Amsterdam before everyone going to Brussels figured out there was no chance that was going to happen today. I guess that’s also one of the advantages of corporate travel, I genuinely felt sorry for all these families with young kids that are clearly not used to flying that much and that were stuck on the airport with no way to go. I hope they (got) get home alright.
Technorati tags: rome, travel, taxi, strike, brussels airport, amsterdam, flight
A passionate reader
March 27, 2007
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It’s very sad to see things like this happening. Freedom of speech still doesn’t allow hate speech, nor should anonymity be a freeride to threads like these. I know like most of you that things like these (although less extreme I hope) are probably happening more than we would want, but maybe the blogoshphere should have stood up to that already long time ago.
And for you Kathy, hang in there, I hope to be reading a lot more of your passionate stuff in the near future ;).
Customer First? Think twice!
February 26, 2007
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Not really or at least not everywhere. Last week, I read an article in ‘Het Nieuwsblad‘ on Euro-NCAP crashtests done by consumer organizations on the VW Fox. This was special because they did this test on a VW Fox created for the European market and a VW Fox for the South-American market. And what happened was that the European Fox ended up with 4 stars, whereas the model for the South-American market ended with a mere 2 stars.
The Euro-NCAP test (the European protocol) they used for the test is much more severe compared to the South-American one, so eventually car constructors make safer cars to pass the test. If the test standards are lower, this apparently opens the opportunity to cut costs… on safety. Not really what you call customer first is it?
Article on Test Aankoop (Belgian Consumer Organization) – NL
The tap project
February 9, 2007
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Yesterday was the last day of our APAC (Asia Pacific) summit here in Singapore and the session ended with a special guest David Droga, creative chairman from Droga5 in NY (kudos to Yvonne). Looking at the impressive curriculum the man has, you knew in advance this was going to be good and he indeed didn’t let us down.
We talked about marketing & advertising in general and David obviously showcased some of their work as well. I guess you all remember the tagging of Airforce One by Mark Ecko, but one project that I like very much as well is ‘The tap project’.
“On March 22, 2007 the United Nations’ World Water Day, hundreds of restaurants in New York City, home to some of the best tap water on the planet, will invite their patrons to pay $1 for something they normally get for free. The funds collected will support UNICEF water programs, which provide safe drinking water to children around the world.”
I think this is just great, and if they manage to take it worldwide next year, I’d love to take part. Also marketing wise there is a very cool element in this, namely that they will actually create a brand for one day only: ‘NY TAP’. It will be really interesting to see what the stickiness factor of that one day brand will be. Hopefully we’ll get some ‘Antwerp Tap’ next year ;-)
And now, I got a few hours before my flight back home, the city calls…
- Last day at Microsoft
- Not enough drama?
- Internet to overtake TV in June 2010
- Where is agency 2.0?
- Moving on…
- Blue Monster in Paris
- You get a long way with common sense
- Is ‘good enough’ the new black?
- What’s on an advertiser’s mind?
- What I got out of Twitter so far
- Is technology slowing us down?
- Social Media Forum: Social Currency
- Creativity World Forum 2011: Making ideas happen
- Stratégies Gagnantes: Agile Planning
- Who are you?
- Stepping out of the App economy
- Watch out Instagram?
- Another week, another tablet
- Is ‘good enough’ the new black?
- The problem of the internal story
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