September 8, 2010
3 Comments
Uniqlo has a new campaign out there, pretty simple as well. Tweet about an item on the page and it will lower the price of that item. It’s a win-win. Really simple and a nice way to get free promotion for no risk at all for Uniqlo (there’s a minimum price anyway). End at the same time it’s not much to ask to a consumer either (it’s just a tweet) to to get an immediate benefit.
Like.
September 6, 2010
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BoredPanda lined up 25 vintage ads that would be banned today…
Sexism, racism, … they’re all in there. The times they are indeed a-changin’.
August 27, 2010
1 Comment
I never really understood the Cannes Lions advertising festival. Sure I like hanging out in Cannes sometime in June and see some of the best advertising out there mixed with a good party, it’s mainly the award categories that I cannot get my head around. Direct, PR, Cyber, … does that still work? You’ll see that more than 50% of the entries in ‘Direct’ are digital, so how does that relate to ‘Cyber’ then? I find it kind of weird that we all talk about integrated advertising but yet still award advertising filtered out per ‘medium’. Sure, I can see why you can recognize the best tv commercial or the best radio ad, but judging something like ‘Cyber’ what does that mean? Read the ‘Cyber’ entry category information and tell me I’m wrong. Isn’t it about time we rethink this?
Anyway, download the full award list right here in one handy PDF. Grab it before it’s too late.
February 22, 2010
1 Comment
Here’s an interesting interview with Kevin Slavin at PICNIC NY Salon. It’s 8 months old but only just came to my attention thanks to a tweet of Helge Tenno. His thoughts around augmented cities and why maybe ‘augmented’ should be about taking things away instead of just adding them to the world as we are already drowning in data as it is. Take a look.
Looking at this (what I wrote earlier) that definitely makes sense to me.
I’ll be good catching up again with Kevin in NYC in March. And Helge, I hope we will meet each other as well one day ;)
February 1, 2010
1 Comment
‘Kun det bedste er godt nok’ (‘Only the best is good enough’) is the LEGO company motto.
“Since its first interlocking brick was launched in 1949 it has become more popular than any toy in history. Every second, seven new boxes of Lego are sold; for every person in the world, there are 62 Lego pieces; Lego people – mini-figures, as they’re known – outnumber real people. You’d think it would be impossible to to go wrong with a brand as beloved as that.”
Yet five years ago, they almost went bankrupt.
“The problem lay not with the product, but with the company’s attempts in the Nineties to make itself more modern and relevant in the age of video games. It had attempted to broaden its appeal to the young female market; it had tried to become a lifestyle brand with its own lines of clothes and watches; it had built more theme parks. But in doing so it had neglected its core business.”
This is a fascinating story of a company that reinvented itself by going back to the core. With some incredible pictures from the inside, great stuff.
January 7, 2010
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Same country (same city even), same campaign idea, different brand, different agencies… 10 days apart. Like I said, what are the odds? Do like the idea though :)
[Via adland.tv]
January 7, 2010
3 Comments
December 20, 2009
3 Comments
So you’re watching a movie, enjoying your night out at the movies, and then some nitwit in the audience projects the price tag onto the furniture in the scene you’re watching. WTF?
I find it hard to believe that this is true, but apparently it is. According to Buzzing Bees this is a campaign by DDB for IKEA which took place in cinemas in Berlin. The cinema visitors received IKEA catalogues when they left the theatre… so they could throw it back I suppose?
What do you think?
December 15, 2009
1 Comment
Erotic movies without interruption, From ZDF. What can I say, I love ads like this, they make me smile. And no – before you all start making fun – not because of ZDF’s offering ;)
[Via fubiz]
December 12, 2009
0 Comments
Every year at the end of year there are 2 reports worth looking out for, one is FEED from Razorfish that came out a few weeks ago and the other one is Most Contagious from Contagious Magazine which was released this Friday. Make sure you get them both.
And while you’re at it, take a look at the new Contagious Magazine website as well.
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