'Cross The Breeze

Pac-Man: the human stopmotion edition

September 10, 2010 by Kris Hoet 2 Comments

Some inspiration for my ex-colleagues at Kinepolis? Stop motion video of a Human Pac-Man Performance by Guillaume Reymond, the 5th video of his GAME OVER Project.

“PAC-MAN was played by real human-beings sitting in a cinema: it’s the 5th video performance of the GAME OVER Project from the French-Swiss artist Guillaume Reymond. This stop-motion video was shot and played for the new ProHelvetia’s programme GameCulture at the Trafo cinema (Baden, Switzerland) on August 28th 2010. This giant game was played by 111 human pixels that has moved from seat to seat during more than 4 hours…”

[Via laughingsquid]

creativity, fun, games, inspiration, movies, video

cinema, gameover, pacman, project, stopmotion

Life Cycles Film

September 9, 2010 by Kris Hoet 0 Comments

Here’s the trailer of the HD movie Life Cycles. Beautiful! Makes me want to go out there right now – luckily for me the mountainbike season is about to start.

Talking about the new mountainbike season. If there are other mountainbike enthusiasts out there that work in marketing/advertising then you should consider joining the Mud Men aka Mad Men ridin’ the mud.

Also makes me want a new bike btw. Nobody doing blog seeding for mountainbikes? :)

[Via Fubiz]

consumer, creativity, inspiration, movies, racing, video

film, fubiz, hd, lifecylces, mountainbike, movie, mtb

Don’t blog about this.

September 8, 2010 by Kris Hoet 0 Comments

BMW sure found a way to get my (and most of the automotive press’) attention with this. Check it out, not sure what is going to be released but I promise I won’t blog about this ;)

advertising, branding, bringtheloveback, design, influence, inspiration, marketing, pr, presentation

blogging, bmw, pr, strategy, unveil

Celebrating the future of advertising. Are you in?

September 8, 2010 by Kris Hoet 0 Comments

Only just a couple of days ago I posted some questions around the category setting in award shows such as the Cannes Lions. If you read that, you will understand I’m delighted to read about the Tomorrow Awards:

“The Tomorrow Awards is the first international award show dedicated to discovering, showcasing and awarding advertising creativity that pushes new technological boundaries. Since the very best examples of such work are those that defy standard award show categories, the Tomorrow Awards is category-neutral; all entries are judged together, and only the very best ideas shine brightest.”

Will it be as exclusive as Cannes? Certainly not, but I do hope it’ll be a great awards. Looking forward to the shortlist already. For one, I have given myself up to help judging. What about you?

[Via AdLand]

advertising, ageofconversation, community, inspiration, marketing

awards, canneslions, digital, international, judge, tomorrow

I surf because…

September 8, 2010 by Kris Hoet 0 Comments

It’s been a really long time since I surfed for the last time, too long really. I used to go windsurfing during the summer holidays when I was younger and always loved to be out there on the board. I might not have been great at it, but enjoyed it as much as the next guy.

Part of why I like the ‘i surf because’ campaign from Billabong so much is that it seems to capture really well what surfing is all about. Nice visual experience, the right music and the question – why do you surf? And that’s exactly what Billabong is trying to capture with this website, the question is to you (surfers), why do you surf?

Nice execution as well. Like.
Cowabunga!

advertising, creativity, design, inspiration, internet, marketing

advertising, billabong, campaign, inspiration, surf, surfing, website

Lucky Counter: more tweets, lower price

September 8, 2010 by Kris Hoet 3 Comments

Uniqlo has a new campaign out there, pretty simple as well. Tweet about an item on the page and it will lower the price of that item. It’s a win-win. Really simple and a nice way to get free promotion for no risk at all for Uniqlo (there’s a minimum price anyway). End at the same time it’s not much to ask to a consumer either (it’s just a tweet) to to get an immediate benefit.

Like.

advertising, creativity, design, inspiration, internet, marketing

lower, price, promotion, reduction, twitter, uniqlo, value

The world’s most tagged photograph?

September 7, 2010 by Kris Hoet 1 Comment

I missed this one earlier on. Orange has tried to create a world record for the getting the most tagged people in one photo, using a view from the Pyramid stage at the Glastonbury festival.

“The pic itself is a 1.3 gigapixel, 75,000 pixel-wide image compiled from 36 photos that took one minute to capture. They used two Hasselblad H4D-50 cameras with 50 megapixel digital backs and, camera geeks, a 150mm lens on top and 100mm lens tilt shift adapter. Both cameras were mounted vertically on a tripod and rotated at 10 degree increments to take the pictures.”

8.195 people are tagged as we speak, has it been confirmed yet that’s a record?

advertising, branding, bringtheloveback, consumer, inspiration, internet, music, technology, tracking

facebook, festival, glastonbury, inspiration, internet, orange, people, photo, tagging, web, worldrecord

That’s what wives are for!

September 6, 2010 by Kris Hoet 0 Comments

BoredPanda lined up 25 vintage ads that would be banned today…

Sexism, racism, … they’re all in there. The times they are indeed a-changin’.

advertising, consumer, fun, inspiration, marketing

advertising, bored, kenwood, panda, sexism, vintage, wife

September, when robots take over the internet

August 31, 2010 by Kris Hoet 0 Comments

Looks like September is going to be robo-arm month. Microsoft is doing something cool with robots on RememberReach.com for the launch of Halo Reach (September 14th) featuring a user-generated light sculpture of Reach’s Noble Team.

“The Kuka KR 140 bot, normally deployed in car factories, has been outfitted with an LED and stationed in an undisclosed San Francisco warehouse. Visitors direct the machine to plot the 54,000 points of light that will form the Noble Team monument.”

Curious to see what the final sculpture will look like. In the meantime Coolhunting tells us Audi and Kram/Weisshaar (design firm) are preparing Outrace, an installation that will take over Trafalgar Square from 17 September through 23 September as part of the London Design Festival. This installation uses eight industrial robots from Audi’s production line to deliver messages sent from people around the world as 3D lighting graphics.

“The project explores ways to integrate innovative technology within the arts, using LEDs to scroll out user messages by attaching the powerful light heads to the mechanical arms of the robots. A long-exposure camera will capture the resulting light traces, creating videos of the user messages so that participants can share their experience across their social media platforms.”

As I said: September, when robots take over the internet ;)

art, bringtheloveback, community, design, inspiration, internet, technology

audi, coolhunting, halo, haloreach, outrace, reach, robot, robots, sculpture, september

Reading white papers on the iPad

August 29, 2010 by Kris Hoet 1 Comment

I have this habit of downloading pretty much every white paper, research, … that I come across online. I then put them in a Dropbox folder so it’s shared with colleagues and they’re easy to access from multiple devices. They’re also mostly in PDF format for easy reading so sounds like I’ve got it all figured out don’t you think?

Problem is I never get to ready any of it. I don’t like reading them on screen of my PC and it’s not worth printing them all out either, that would be a lot of paper wasted especially since some stuff isn’t worth reading anyway… but that you only find out once you start reading them. This week I found the ideal solution though. Since they’re already all on Dropbox and I got Dropbox on the iPad, I opened all the files in iBooks and now I have a gigantic (will that’s probably a bit exaggerated) collection of white papers, presentations, research, … to read when I have the time.