I didn’t have time last Friday to post it when this campaign was launched, so I’m bringing it to you know. Our client AXA launched their new iPhone app which helps you out when you have a car accident, making sure you deal with it in the right way. Since this is the first app to deliver such a service in Belgium, we wanted to find an innovative way to promote it as well. Here’s what the team created:
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Talking tree
September 19, 2010
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Really nice campaign for EOS magazine from our friends at Happiness creating some good buzz for the moment.
“Eos has launched “Talking Tree”, a campaign that turns the environmental debate on its head by giving a voice and “feelings” to a 100 year old tree living in living in Bois de la Cambre, on the edge of Brussels. The tree has been hooked up to a fine dust meter, ozone meter, light meter, weatherstation, webcam and microphone, providing regular updates to followers through YouTube, Flickr,Twitter, Facebook and Soundcloud.”
I think the website isn’t the best part of the whole campaign but other than that, definitely worth checking out.
It’s possible!
September 17, 2010
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Simple but powerful idea, very well executed. From Leo Burnett, Manila.
“As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible. So, they build this reverse pyramid, in stores store, indicating the supremacy and uniqueness of the brand over the competitors.”
[Via ADpunch]
A video trip down to memory lane: the Youtube Time Machine
September 17, 2010
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The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection.
Let’s find out what happened in 1973 – the year I was born in case you were wondering ;)
[Via The Denver Egotist]
Facebook goes offline!
September 16, 2010
1 Comment
For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that.
During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologic they figured out a way to embed user data in IDF bracelets, and thus allow people to “Like” real world objects, places and events spreading the word about it on their facebook accounts.
“The implemented these facebook-bracelets at the Coca Cola Village, a watersport, sunbathing, gameplaying amusement park activity-thing for teenagers. When the guests arrive, they are given a bracelet ID which transmits an RFID signal, which they program with their facebook login. They can then “like” activities and places in the real village, and their actions show up on facebook. Teenagers are driven by vanity like everyone else, so there was a photographer present as well, if you wanted to tag yourself in any given image all you had to do was wave your ID bracelet to the photographer.”
Probably sometime during the same period, Diesel introduced Facepark aka The Analog Version of Facebook as part of the Be Stupid campaign. Go outside, speak with actual humans ;) Definitely my favorite of all these examples btw, just watch the clip if you haven’t seen it before:
As part of that they also invented the Facebook Ass Status, no sign of that being used within my network yet though :)
The last example to pop up onto my screen is this one from Saatchi & Saatchi in Budapest: Taking Facebook to the streets for T-Mobile:
“At a busy downtown square in Budapest, they painted a Facebook wall(it was not an LCD screen). when users update messages on the online, they will manually place the messages with caricatures on this street wall.”
Not the most brilliant example if you ask me. Anyway, if you’ve seen other examples that would fit this trend, let me know in the comments.
Do you know why you do what you do?
September 14, 2010
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Check out this presentation from Simon Sinek at TEDxPugetSound, asking if you know the ‘know why’ you do business as it is the biggest reason why people will get inspired by your brand. Many of us know what we do, or how we do it… but do do we know why?
It’s an important question we ask our clients at the agency as well, a question of which Guillaume Van der Stighelen talks about a lot in his book ‘Hero Brand’ (unfortunately only available in Dutch). Here’s his take on the video:
“Companies love their know how. They are very proud of it. So proud that it often is the focus in their advertising. “Look how well I’m good at doing this. Much better than my competitor.” But in communications, consumers aren’t that much seduced by those kind of arguments. They are much more interested in your intentions.
In the book “Hero Brand”, I have explained the parallels between becoming a public hero and becoming a brand. One of the things we learn from heroes is that they rarely talk about how good they are. You never heard Superman say: “look at my biceps! I am so strong! I can lift a building!”. Nobody ever heard Einstein say: “I am much better at inventing theories about the universe than anybody else!”. Real heroes talk about something else. They talk about why. Why the things they do are important for a better world.”
Cute girl has a catchy dance
September 13, 2010
2 Comments
I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like.
Also check out the website that goes with it: http://galaxys.samsungmobile.com/
Maybe the Windows Phone 7 team should take a look at this as well. I would really love to give the new WP7 a swing once it’s released to market, but it’s not their ads that made me want it. Really not.
Rethinking the mobile web
September 13, 2010
1 Comment
When we think about mobile today, we think about the iPhone. And if you’re lucky we think about Android as well. But as this presentations shows (once more) that is only a small percentage of the mobile market. Wouldn’t we want all (or at least most) mobile users to be able to experience ‘our offering’.
This presentation is a good eye-opener on the question we should all ask ourselves? Shouldn’t we make the mobile web more inclusive? And how would we go about to do that?
Pac-Man: the human stopmotion edition
September 10, 2010
2 Comments
Some inspiration for my ex-colleagues at Kinepolis? Stop motion video of a Human Pac-Man Performance by Guillaume Reymond, the 5th video of his GAME OVER Project.
“PAC-MAN was played by real human-beings sitting in a cinema: it’s the 5th video performance of the GAME OVER Project from the French-Swiss artist Guillaume Reymond. This stop-motion video was shot and played for the new ProHelvetia’s programme GameCulture at the Trafo cinema (Baden, Switzerland) on August 28th 2010. This giant game was played by 111 human pixels that has moved from seat to seat during more than 4 hours…”
[Via laughingsquid]
creativity, fun, games, inspiration, movies, video
Life Cycles Film
September 9, 2010
0 Comments
Here’s the trailer of the HD movie Life Cycles. Beautiful! Makes me want to go out there right now – luckily for me the mountainbike season is about to start.
Talking about the new mountainbike season. If there are other mountainbike enthusiasts out there that work in marketing/advertising then you should consider joining the Mud Men aka Mad Men ridin’ the mud.
Also makes me want a new bike btw. Nobody doing blog seeding for mountainbikes? :)
[Via Fubiz]
- Last day at Microsoft
- Not enough drama?
- Internet to overtake TV in June 2010
- Where is agency 2.0?
- Moving on…
- Blue Monster in Paris
- You get a long way with common sense
- Is ‘good enough’ the new black?
- What’s on an advertiser’s mind?
- What I got out of Twitter so far
- Is technology slowing us down?
- Social Media Forum: Social Currency
- Creativity World Forum 2011: Making ideas happen
- Stratégies Gagnantes: Agile Planning
- Who are you?
- Stepping out of the App economy
- Watch out Instagram?
- Another week, another tablet
- Is ‘good enough’ the new black?
- The problem of the internal story
Flickr Photos
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