'Cross The Breeze » guerilla

What are the odds?

Kris Hoet — Thu, 07 Jan 2010 09:34:30 +0000

Same country (same city even), same campaign idea, different brand, different agencies… 10 days apart. Like I said, what are the odds? Do like the idea though :)

[Via adland.tv]

Engaging the audience

Kris Hoet — Wed, 21 Oct 2009 13:44:48 +0000

Now that’s what I call ‘user engagement’! The ‘Hand from Above’ video below is the work of artist Chris O’Shea and like Neil Perkin mentions in his blogpost… wonder how long it’ll take before we see this in a commercial context. Check it out:

[Via Only Dead Fish]

Some IKEA for the Oval Office

Kris Hoet — Mon, 19 Jan 2009 09:12:21 +0000

In the newspaper (Het Nieuwsblad) this weekend: “American Government shops at IKEA”:

“They might be driving in expensive cars, but when it comes down to furniture it seems that some people in the US government have a slightly less expensive taste. The people in this government limo have clearly gone to IKEA.”

Oh yeah? Apart from overly exaggerating with the eye-catching title I doubt if any of this is true, especially since IKEA is running this campaign as we speak… makes it quite a coincidence don’t you think? Kudos to IKEA though ;)

Out of Focus Reply

Kris Hoet — Fri, 25 Jul 2008 11:32:08 +0000

Why complain about email overload? Take advantage of the fact that you get a ton of email every day, especially when you’re away. It’s interesting that hardly anyone uses a creative “Out Of Office” message these days (I admit, nor do I).

Today I got an interesting OOF message that immediately caught my attention, from an agency using it to promote one of their clients. Here’s what I got from Tom De Bruyne (Boondoggle Amsterdam):

Bye,
I am currency out of the focus. I will make my comeback on Tuesday July 28th. Please contact my comics at Boondoggle for surgeon matters. I will cancer your male asap.
Kind rewards,
Tom De Bruyne

Below this message it had a small banner for Berlitz:

The banner obviously referring to the fact that people say strange things whenever they are not good at foreign languages.

I just loved it! Berlitz is known for creative advertising (just thinking about the ‘What are you sinking about’ video makes me laugh) but I never had seen such an original auto-reply just yet. Great stuff Tom! Just tell them Berlitz people to do something about their website, it looks horrible.

Enjoy your testdrive!

Kris Hoet — Fri, 22 Jun 2007 12:04:12 +0000

This guerilla campaign was developed by BBDO Stuttgart for Mercedes, no need to explain what it’s about as it’s such a simple execution of a very good creative idea. Campaigns like these are just a joy if you ask me. Great stuff BBDO!

[Via marketing alternatif]

Technorati Tags: mercedes, advertising, guerilla, bbdo, germany, stuttgart, testdrive