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		<title>Another week, another tablet</title>
		<link>http://crossthebreeze.com/2011/05/23/another-week-another-tablet/</link>
		<comments>http://crossthebreeze.com/2011/05/23/another-week-another-tablet/#comments</comments>
		<pubDate>Mon, 23 May 2011 10:05:27 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[consumer]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[belgacom]]></category>
		<category><![CDATA[galaxy]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[proximus]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[tab]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[test]]></category>

		<guid isPermaLink="false">https://crossthebreeze.wordpress.com/2011/05/23/another-week-another-tablet/</guid>
		<description><![CDATA[For about 10 days now I switched my iPad for the Samsung Galaxy Tab 10.1 to see how they compare – thanks to Belgacom. First things first, this is the first version of the 10.1 (now renamed to 10.1v), there’s a newer one coming on the market that has the same name but is slightly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1994&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>For about 10 days now I switched my iPad for the Samsung Galaxy Tab 10.1 to see how they compare – <a href="http://business.proximus.be/nl/Galaxy_Tab_2/index.html">thanks to Belgacom</a>. First things first, this is the first version of the 10.1 (now renamed to 10.1v), there’s a newer one coming on the market that has the same name but is slightly thinner than this one.</p>
<p><a href="http://crossthebreeze.files.wordpress.com/2011/05/photo.jpg"><img style="background-image:none;padding-left:0;padding-right:0;display:inline;padding-top:0;border:0;" title="photo" src="http://crossthebreeze.files.wordpress.com/2011/05/photo_thumb.jpg?w=510&#038;h=380" alt="photo" width="510" height="380" border="0" /></a></p>
<p>The hardware specs on this tablet are quite impressive. It has a 1280&#215;800 screen resolution, runs <a href="http://www.pcworld.idg.com.au/slideshow/374780/android_3_0_honeycomb_what_it_looks_like/" target="_blank">Android Honeycomb 3.0</a>, has an 8 megapixel camera (that doubles as 1080p HD video recorder), Wifi and 3G and a 1 GHz dual-core processor. That all weighs just under 600 g making it a bit lighter than the original iPad (it’s also a bit smaller).</p>
<p><strong>What do I like about it?</strong></p>
<p>First of all – nice screen, solid battery, powerful, … everything you expect from a tablet that wants to be a serious competitor to the iPad. Getting the basics right is obviously crucial in this game so no remarks there.</p>
<p>It’s my first real experience with Honecomb and I must say that I was rather pleased with the result. It’s an intuitive experience and something I like about Android in general is that you can add more than just app icons to your screen. The widgets for recent browser history for instance is one that I use quite often and.</p>
<p>The tablet came with a data subscription and I was surprised by the loading speed in both browser as well as with downloads from the Android Market place when on 3G. It’s definitely faster then the data connection Mobistar currently offers on my iPhone.</p>
<p>Flash. You sort of learn to navigate around Flash enabled websites when you’re surfing on the iPad but it’s still annoying when trying to consult a webpage that cannot be displayed due to the no-Flash policy of Apple when it comes to mobile. The Samsung’s browser displays Flash just like you’re used to and that still is a nice surplus.</p>
<p>Last but not least</p>
<p><strong>What can be improved?</strong></p>
<p>I like the more solid, the more polished feel of the iPad. The Galaxy Tab feels a bit more plastic but as mentioned before it’s probably the reason why it weighs less as well.</p>
<p>What needs most improvement in my opinion has more to do with Android Honeycomb than with the device itself. Unlike with the iPad you cannot see which apps on the Android Market are built for tablets, meaning that most apps you download are regular Android apps. Those are decent apps – nothing against that – but they don’t use the screen estate like they should. Similar with the browser as most websites detect your device as a mobile device, defaulting to the mobile phone experience. You will have to switch to desktop version to get the full advantage of the tablet. Since that is a change you can make it’s just a little annoyance, the differentiation for Android and Android Honeycomb in the Android Market is something I would like to see changed soon though.</p>
<p>Overall pretty decent result and definitely worth checking out in my opinion.</p>
<p>[Disclaimer: Belgacom provided the Samsung Galaxy Tab 10.1v to me including SIM with data subscription]</p>
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		<title>Apple iSad</title>
		<link>http://crossthebreeze.com/2010/09/20/apple-isad/</link>
		<comments>http://crossthebreeze.com/2010/09/20/apple-isad/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 07:31:10 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[newsday]]></category>

		<guid isPermaLink="false">https://crossthebreeze.wordpress.com/?p=1898</guid>
		<description><![CDATA[I was just reading this: “Apple issued a cease and desist letter to Newsday regarding their iPad app commercial. The commercial essentially showed how the iPad can’t completely replace newspapers as the screen will shatter when your hit flies with it. Long story short, Apple doesn’t want their iPad’s glass getting shattered as a newspaper [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1898&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I was <a href="http://www.9to5mac.com/27090/apple-squashes-newsday-ad-like-a-bug" target="_blank">just reading this</a>:</p>
<blockquote><p>“Apple issued a cease and desist letter to Newsday regarding their iPad app commercial. The commercial essentially showed how the iPad can’t completely replace newspapers as the screen will shatter when your hit flies with it. Long story short, Apple doesn’t want their iPad’s glass getting shattered as a newspaper app commercial.”</p></blockquote>
<p>Is that true? Because of this ad?</p>
<span style="text-align:center; display: block;"><a href="http://crossthebreeze.com/2010/09/20/apple-isad/"><img src="http://img.youtube.com/vi/0MMgu-_--gk/2.jpg" alt="" /></a></span>
<p>You have to be kidding. Really Apple, sometimes you can be so small. Small-minded that is.</p>
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		<title>My issue with the iPad</title>
		<link>http://crossthebreeze.com/2010/09/01/my-issue-with-the-ipad/</link>
		<comments>http://crossthebreeze.com/2010/09/01/my-issue-with-the-ipad/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 12:26:00 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[flipboard]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[issue]]></category>
		<category><![CDATA[problem]]></category>
		<category><![CDATA[reeder]]></category>
		<category><![CDATA[user]]></category>

		<guid isPermaLink="false">https://crossthebreeze.wordpress.com/2010/09/01/my-issue-with-the-ipad/</guid>
		<description><![CDATA[It’s not about the lack of Flash support. Although you visit less sites in their mobile version (if available) on the iPad thus the lack of Flash support is a bigger pain than on the iPhone, I knew what I was getting into when I bought one. Nor is it the lack of multi-tasking capabilities, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1817&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It’s not about <a href="http://techcrunch.com/2010/01/27/apple-ipad-flash/" target="_blank">the lack of Flash support</a>. Although you visit less sites in their mobile version (if available) on the iPad thus the lack of Flash support is a bigger pain than on the iPhone, I knew what I was getting into when I bought one. Nor is it <a href="http://news.yahoo.com/s/ytech_gadg/20100408/tc_ytech_gadg/ytech_gadg_tc1530" target="_blank">the lack of multi-tasking capabilities</a>, I’m sure once iOS4 arrives on the iPad we will have that (kinda) sorted out. And also the fact that there are only few really good iPad apps is an issue (for now). There may as well be several thousand apps available (<a href="http://thenextweb.com/mobile/2010/08/28/apples-app-store-now-features-250000-apps" target="_blank">250.000 if you count all iPhone apps</a>), we all know most of them are rubbish. </p>
<p>My issue is with the OS. It still is a big phone, without the phone functionalities then… <a href="http://www.youtube.com/watch?v=NciO7AEqKYE" target="_blank">probably to avoid situations like this to happen</a>. Now a mobile phone typically is a very personal piece of technology. You don’t just hand to someone else to toy with it, it’s yours and personal. And that’s where the problem lies, for me the iPad isn’t personal. Not like the iPhone (or any other mobile phone for that matter). My wife and I both have our own mobiles but it’s rather unlikely that I we will get a second iPad, we both use it. But since it’s built on a mobile OS, it’s not really built for multiple users. There’s no need for that on a phone but it means that on the iPad there’s a primary user next to other people that can also use it. But not in the same way.</p>
<p>Still don’t see the problem? I really enjoy <a href="http://www.flipboard.com/" target="_blank">Flipboard</a>, so does my wife. But it’s logged in with my Twitter/Facebook accounts so she cannot really enjoy that part. I could add her email account(s) to the iPad but then those would be visible to both of us, that’s not really what you want. And we try and beat each other on playing Mahjong but since there’s only one high score, it impossible to tell (remember) who it was from. It would enable me to personalize the iPad for the kids when they use it as well. With us, the iPad is typically lying around in the living room for anyone in the family to use when they feel like it. But since I’m the primary user (and the geek – yes, that too) it’s mainly setup towards my needs. I find that a missed opportunity.</p>
<p>It would be great to see the iOS for iPad change in a way you can have a user login upfront, similar to what we are used to on our PCs/Macs. Or the possibility to switch between users, all to get a more personal experience on a multi-user/shared device. I’m afraid that is not going to happen (soon) so maybe in that case it’s worth asking the developers of <a href="http://www.flipboard.com/" target="_blank">Flipboard</a>, <a href="http://reederapp.com/ipad/" target="_blank">Reeder</a>, Mahjong, … to implement the possibility to switch between users in the app itself. Less ideal, but it would still solve my issue with the iPad.</p>
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		<title>WordPress 2 for iPhone</title>
		<link>http://crossthebreeze.com/2009/10/29/wordpress-2-for-iphone/</link>
		<comments>http://crossthebreeze.com/2009/10/29/wordpress-2-for-iphone/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 19:00:27 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://crossthebreeze.wordpress.com/2009/10/29/wordpress-2-for-iphone/</guid>
		<description><![CDATA[Trying out the new WordPress 2 app in the iPhone. IT beats me why this is a new app and not an upgrade to the v1 of which I had already but anyway the app looks handy and a good step up from the first version. Two things I still miss are the lack of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1725&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Trying out the new WordPress 2 app in the iPhone. IT beats me why this is a new app and not an upgrade to the v1 of which I had already but anyway the app looks handy and a good step up from the first version. Two things I still miss are the lack of access to your stats such as you can see at <a href="http://m.wordpress.com">http://m.wordpress.com</a> and &#8230; there is no more second point since inserting link just now takes away the comment I wanted to make related to the lack of an easy way to add links :)</p>
<p>Looks nice, now hit publish.</p>
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		<title>SpotMe or SpyMe?</title>
		<link>http://crossthebreeze.com/2008/11/21/spotme-or-spyme/</link>
		<comments>http://crossthebreeze.com/2008/11/21/spotme-or-spyme/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 13:27:26 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[cwf]]></category>
		<category><![CDATA[cwf08]]></category>
		<category><![CDATA[spotme]]></category>

		<guid isPermaLink="false">http://crossthebreeze.wordpress.com/?p=1514</guid>
		<description><![CDATA[At the Creativity World Forum this week, all attendees were given SpotMe devices: The All-In-One Participant Communication Tool (I got that last bit of their website obviously). “Spotme combines social networking via a searchable photo database, messaging, people radar, unique &#8220;Spotting&#8221; function and electronic business card exchange, with audience response, Q&#38;A sessions, messaging, lead retrieval, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1514&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>At the <a href="http://www.creativityworldforum2008.be" target="_blank">Creativity World Forum</a> this week, all attendees were given <a href="http://www.spotme.com/" target="_blank">SpotMe</a> devices: The All-In-One Participant Communication Tool (I got that last bit of their website obviously).</p>
<blockquote><p><em>“Spotme combines social networking via a searchable photo database, messaging, people radar, unique &#8220;Spotting&#8221; function and electronic business card exchange, with audience response, Q&amp;A sessions, messaging, lead retrieval, attendance tracking, electronic feedback forms (and more) to create the only all-in-one communication service for events of all sorts &#8211; from 200 to 5000 participants.“</em></p></blockquote>
<p>And here’s a video of the gizmo:</p>
<span style="text-align:center; display: block;"><a href="http://crossthebreeze.com/2008/11/21/spotme-or-spyme/"><img src="http://img.youtube.com/vi/InCgOz835Hk/2.jpg" alt="" /></a></span>
<p>Hey and I like gizmos so I was very curious about this after I found out the CWF would make use of it. And truth to be told, it has some interesting features, and first thing after I checked into the conference and retrieved my SpotMe device, I started toying with it and started looking in the contactlist for people to ‘spot’, people I wanted to meet. It didn’t take long for the first alert that someone I wanted to meet was in my neighborhood… according to the device, as I couldn’t find that person. Nor could I the next time that happened.</p>
<p>But you can also send each other messages, something I soon found out was not actually real time as it would ‘queue’ the message for you so worthless to say “come and see me by the stairs on the left” if that message would only be sent maybe 10, 15 minutes later. You just don’t know.</p>
<p>There’s also some practical issues. SpotMe has a nicely designed interface, but pretty much everybody assumes it’s a touch interface and it’s not. I’ve also seen plenty of people (especially in the beginning) that have no idea there’s a keypad underneath the screen. And lastly, I’m not so sure about the ‘rubbing devices’ idea for sharing business cards, nor ‘shake it’ idea to send live feedback about what’s on right now.</p>
<p>I also started wondering about privacy. You exchange business cards electronically with the people you meet using SpotMe, which they are supposed to send after the event. Sounds good to me, but what else would they track. I’m not sure if they do (although the description above implies they do at least to some extend) but the technology would allow to track a lot. It allows them to see where you have been all day? Plenary room, reception area, expo, … for how long, who’s been around you, who you wanted to meet and who you’ve actually met, … A whole bunch of data comes out. Some quite harmless, but probably not all. Very curious about that.</p>
<p>Last but not least, why didn’t it offer internet access? Or even better, why a different device anyway? I know it uses RFID, but isn’t there any way we can solve this same problem using our cell phones in some way? For me the SpotMe device became a large digital program, something that a lot of conferences today already offer as a mobile webpage.</p>
<p>Overall, I’m glad I could check it out, I do believe it helps solving a problem but I’m not convinced it’s doing that the right way yet and I would wish to find out more about the privacy questions. Fact is that CWF was great on content but I wasn’t able to do good networking (other than with people I already knew) and SpotMe didn’t change any of that.</p>
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		<title>I&#8217;m a PC</title>
		<link>http://crossthebreeze.com/2008/10/14/im-a-pc/</link>
		<comments>http://crossthebreeze.com/2008/10/14/im-a-pc/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 13:47:14 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[beta]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[design]]></category>
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		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[windows live]]></category>
		<category><![CDATA[dell]]></category>
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		<category><![CDATA[m1330]]></category>
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		<category><![CDATA[vista]]></category>
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		<category><![CDATA[x300]]></category>

		<guid isPermaLink="false">http://crossthebreeze.wordpress.com/?p=1449</guid>
		<description><![CDATA[New job, new laptop. After a few weeks of comparing, reading reviews online, watching viral videos (about laptops of course), buying laptop magazines at airports, etc… I finally decided what to get 2 weeks ago what to get and using it since today. Since I’m traveling quite a bit and spending more time away from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1449&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://crossthebreeze.com/2008/10/10/moving-on/" target="_blank">New job</a>, new laptop. After a few weeks of comparing, reading reviews online, watching viral videos (about laptops of course), buying laptop magazines at airports, etc… I finally decided what to get 2 weeks ago what to get and using it since today. Since I’m traveling quite a bit and spending more time away from a desk than on my desk there were a few key features the new laptop needed to have – in short I wanted a powerful lightweight ultraportable with long battery life. I had my mind made up on the Dell XPS M1330 for a while <a href="http://www.techworld.com/mobility/reviews/index.cfm?reviewID=605&amp;pagtype=all" target="_blank">since it got some good reviews</a> but finally decided for this:</p>
<span style="text-align:center; display: block;"><a href="http://crossthebreeze.com/2008/10/14/im-a-pc/"><img src="http://img.youtube.com/vi/_hnOCUkbix0/2.jpg" alt="" /></a></span>
<p>Main reason for picking the Dell would have been the price tag, which is more interesting compared to the Lenovo X300 but <a href="http://www.crunchgear.com/2008/02/13/lenovo-drops-thinkpad-x300-to-answer-macbook-air/" target="_blank">overall performance</a> and former Lenovo experience made me choose the X300 eventually. And no, I didn’t take <a href="http://www.crunchgear.com/2008/09/10/video-dell-takes-on-macbook-air/" target="_blank">the lame Dell-Manila-Envelope ad</a> into account :) Truth to be told, in case I had to pay for it myself, it would have been the Dell XPS M1330 without a doubt.</p>
<p>So now it’s all installed, it’s indeed incredibly lightweight, the main battery gives me +3 hours of juice (and ordered an extra battery which should double that) and last but not least with it’s 4Gb or RAM it’s ultrafast :) Here’s what I installed, programs I need to have on my PC (it runs Windows Vista):</p>
<ul>
<li><a href="http://www.microsoft.com/office/newday/default.mspx" target="_blank">Office 2007</a></li>
<li><a href="http://download.live.com/" target="_blank">Windows Live beta</a> (Full suite – <a href="http://crossthebreeze.com/2008/09/18/new-windows-live-beta/" target="_blank">see earlier post</a>)</li>
<li><a href="http://www.microsoft.com/windows/internet-explorer/beta/" target="_blank">Internet Explorer 8 beta 2</a> and <a href="http://getfirefox.com" target="_blank">Firefox 3</a></li>
<li><a href="http://twhirl.org/" target="_blank">Twhirl</a> (and thus also AIR)</li>
<li><a href="http://zune.net" target="_blank">Zune</a></li>
<li><a href="http://www.mesh.com" target="_blank">Live Mesh</a></li>
<li><a href="http://www.skype.com" target="_blank">Skype</a></li>
<li><a href="http://getpaint.net" target="_blank">Paint.net</a></li>
<li><a href="http://www.microsoft.com/silverlight/" target="_blank">Silverlight 2</a></li>
</ul>
<p>Yeah, I’m a PC. And I’m actually married to a Mac so probably our kids will turn out to be hybrids I guess (although more chance to see them turn into Xboxes or something)… Let’s not go there :)</p>
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		<title>Mustang hood spotted!</title>
		<link>http://crossthebreeze.com/2008/09/25/mustang-hood-spotted/</link>
		<comments>http://crossthebreeze.com/2008/09/25/mustang-hood-spotted/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 14:53:00 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[gadgets]]></category>
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		<category><![CDATA[2010]]></category>
		<category><![CDATA[ford]]></category>
		<category><![CDATA[iblogmustang]]></category>
		<category><![CDATA[mustang]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[teaser]]></category>

		<guid isPermaLink="false">http://crossthebreeze.wordpress.com/2008/09/25/mustang-hood-spotted/</guid>
		<description><![CDATA[I normally keep my Mustang stuff for that other blog, but this somehow fitted more on this one. If you have an interest in technology then you probably read a few tech blogs and just like me and a lot of other people see the excitement about cool new technology months before it gets released. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1436&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://iblogmustang.com" target="_blank">I normally keep my Mustang stuff for that other blog</a>, but this somehow fitted more on this one. If you have an interest in technology then you probably read a few tech blogs and just like me and a lot of other people see the excitement about cool new technology months before it gets released. Think about the iPhone, Android, Windows 7, … people start speculating about features and every miniscule change to a release date is big news. And wait until you get to see the first screenshots, or was that Photoshopped instead of the real deal? Who knows, but it keeps us all talking of course.</p>
<p><a href="http://crossthebreeze.files.wordpress.com/2008/09/2010mustang.jpg"><img style="display:inline;" title="2010mustang" src="http://crossthebreeze.files.wordpress.com/2008/09/2010mustang-thumb.jpg?w=475&#038;h=259" alt="2010mustang" width="475" height="259" /></a></p>
<p>The last few weeks something similar happened (and is still ongoing) <a href="http://www.fordvehicles.com/the2010mustang/" target="_blank">with the new 2010 Ford Mustang</a>. The teaser website doesn’t really say much, apart from the fact that we still have to wait until Spring 09. But in these past few weeks, <a href="http://jalopnik.com/5047591/2010-shelby-gt500-convertible-spotted-less-disguised" target="_blank">there have been spyshots</a> of the new Mustang aka photos of a car that is partially covered and has a slight Dalmatian look and feel in many cases. But that happens to pretty much any car. In case of the Mustang – similar to what we’ve seen in the tech industry – every single piece of news around the new model is big news on all auto blogs. Take this “<a href="http://www.shnack.com/fullstory.php?sid=152" target="_blank">2010 Mustang hood spotted</a>” for instance or <a href="http://www.mustangblog.com/index.php/2008/2010-mustang-leather-seats-and-center-console-revealed/" target="_blank">the interior shots</a>, … I didn’t keep track of everything but it always reminded me of what happens when let’s say people know Apple is working on an update of one of their products. Funny enough – and again similar – I’m not even sure if you’ll notice the difference with the ‘older’ Mustang to begin with.</p>
<p>Last but not least, <a href="http://www.stangnet.com/2010-Ford-Mustang/2010-Ford-Mustang-Badge-080827.html" target="_blank">with the 2010 Mustang also the Mustang badge changes</a>:</p>
<p><a href="http://crossthebreeze.files.wordpress.com/2008/09/mustangbadge.jpg"><img style="display:inline;" title="mustangbadge" src="http://crossthebreeze.files.wordpress.com/2008/09/mustangbadge-thumb.jpg?w=475&#038;h=457" alt="mustangbadge" width="475" height="457" /></a></p>
<blockquote><p><em>“A stronger, more dynamic pony badge with defined edges and crisper forms in a subtly toned tinted-chrome finish will charge across the grilles of the V-6 and GT versions of the 2010 Mustang.”</em></p></blockquote>
<p>Okay, that’s way cool and all but would you have noticed the difference if no-one had told you? Anyway, I will keep track of this news just like I do for what happens in technology, though there were some nice similarities here.</p>
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		<title>Zune 3.0</title>
		<link>http://crossthebreeze.com/2008/09/18/zune-30/</link>
		<comments>http://crossthebreeze.com/2008/09/18/zune-30/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 18:52:03 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[consumer]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[genius]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[mixview]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[sofware]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[wired]]></category>
		<category><![CDATA[zune]]></category>

		<guid isPermaLink="false">http://crossthebreeze.wordpress.com/2008/09/18/zune-30/</guid>
		<description><![CDATA[Ever since I started using the 30G first generation Zune (yes that brown one) I’ve become quite fond of both the device and the software. And now you’ll probably say ‘sure, you work for Microsoft so that explains…’ etc. but I actually bought an iPod first (yes I already worked here). I’ve never been much [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1418&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Ever since I started using the 30G first generation Zune (yes that brown one) I’ve become quite fond of both the device and the software. And now you’ll probably say ‘sure, you work for Microsoft so that explains…’ etc. but I actually bought an iPod first (yes I already worked here). I’ve never been much of a fan of the navigation on the device, let alone of iTunes. Huge catalogue and all but I just don’t like it. </p>
<p><a target="_blank" href="http://social.zune.net/member/crossthebreeze"><img style="display:inline;" title="zunecard" alt="zunecard" src="http://crossthebreeze.files.wordpress.com/2008/09/zunecard.jpg?w=510&#038;h=253" width="510" height="253" /></a> </p>
<p>Yesterday <a target="_blank" href="http://www.zune.net/en-US/default.htm">the Zune team released the 3rd generation of the Zune</a> and I updated both my 1ste generation 30G Zune as well as the 2nd edition 8G Zune, which is the one I use most. And I got to say, seriously. I think the Zune software is worth installing even if you don’t have a Zune. The visualization is very nice, and especially (which is new in this release) how you can go into the MixView which shows similar artists (similar music or influenced by, …) and other Zune users that listened to this music. A nice mixture between recommendations from the music engine underneath as well as the social… hence the ‘Welcome to the social’ slogan for the Zune. <a target="_blank" href="http://blog.wired.com/music/2008/09/zune-recommenda.html">Here’s what Wired had to say about MixView’s recommendation engine</a>:</p>
<blockquote><p><em>“Microsoft showed us a sneak preview of the Zune 3.0 software it plans to release on Sept. 16 with the latest generation of Zune devices, and what we saw made iTunes&#8217; simple </em><a href="http://blog.wired.com/music/2008/09/steve-jobs-anno.html"><em>Genius feature</em></a><em> look like a blast from digital music&#8217;s past. While iTunes serves up a text list of recommended songs within your library and from the iTunes store, adding to the more basic recommendations its MiniStore feature used to make, Zune reinvented the recommendation concept by collapsing artists, albums and fans into the same recommendation engine, more accurately mirroring the way people think about music.”</em></p>
</blockquote>
<p>There’s just one thing missing though and that is&#160; access to the Zune Marketplace. Since I live in Europe the only way for me to benefit from <a target="_blank" href="http://www.zune.net/en-US/products/zunepass/default.htm">the all-you-can-eat monthly charge of $14.99</a> is to get a US credit card unfortunately. The new MixView makes me want that even more, since you obviously want to buy the music you’re discovering right away. So bring the Zune to Europe guys!</p>
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		<title>Unusual unboxing</title>
		<link>http://crossthebreeze.com/2008/08/22/unusual-unboxing/</link>
		<comments>http://crossthebreeze.com/2008/08/22/unusual-unboxing/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 08:52:41 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[bringtheloveback]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[omnia]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[unboxing]]></category>

		<guid isPermaLink="false">http://crossthebreeze.wordpress.com/?p=1390</guid>
		<description><![CDATA[Like I needed more convincing to go and buy the Samsung Omnia right? Even though this video is created by Samsung, it is a refreshing approach to unboxing gadgets like we see so many times on the tech blogs. Job well done! Now tell me when and where I can get it, curious to see [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1390&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Like I needed more convincing to go and buy the Samsung Omnia right? Even though this video is created by Samsung, it is a refreshing approach to unboxing gadgets like we see so many times on the tech blogs. Job well done! Now tell me when and where I can get it, curious to see if it matches up to the Diamond.</p>
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		<title>Geek Marketer</title>
		<link>http://crossthebreeze.com/2008/06/23/geek-marketer/</link>
		<comments>http://crossthebreeze.com/2008/06/23/geek-marketer/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 17:55:21 +0000</pubDate>
		<dc:creator>Kris Hoet</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[internet]]></category>
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		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[micropersuasion]]></category>
		<category><![CDATA[next08]]></category>
		<category><![CDATA[steve rubel]]></category>

		<guid isPermaLink="false">http://crossthebreeze.wordpress.com/?p=1359</guid>
		<description><![CDATA[I’m what they call a geek marketer. Steve Rubel wrote a post about this late last year in his Ad Age Digital column saying: “Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crossthebreeze.com&amp;blog=29761&amp;post=1359&amp;subd=crossthebreeze&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I’m what they call a geek marketer. <a href="http://www.micropersuasion.com/2007/09/the-geek-market.html" target="_blank">Steve Rubel wrote a post about this</a> late last year in his <a href="http://adage.com/section?section_id=376" target="_blank">Ad Age Digital column</a> saying:</p>
<blockquote><p><em>“Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.”</em></p></blockquote>
<p>Now I’m not saying that I’m a specialist necessarily, nor that I’m fluent in either of them 2 worlds, but as Steve stated before in the article “For those who are deeply interested in both technology and marketing, this is your time. A new kind of career is emerging: Enter the Geek Marketer.” than I recognize myself in there very much, I’ll get fluent later ;)</p>
<p>I was reminded of this when I participated in an internal meeting at Microsoft in Munich where <a href="http://www.edelmandigital.com/blog/2008/05/open_files_nine_digital_trends_1.html" target="_blank">Steve came to present his Open Files presentation</a> (which he would present <a href="http://next08.com/program" target="_blank">at the Next 08 Conference in Hamburg the day after as well – video here</a>). In this presentation Steve talks about trends in digital and divides them in 3 categories: <strong>Faint Signals</strong> (here and now and with real business models), <strong>Watch List</strong> (new and emerging trends not ready for primetime) and the <strong>Hallucinations</strong> (trends that aren’t really even there yet … sort of). It’s during that meeting that Steve called me a Geek Marketer and I decided to change my blog tag line the same day. Thanks for reminding me Steve :)</p>
<p>Here’s the presentation:</p>
<iframe src='http://www.slideshare.net/slideshow/embed_code/408774' width='425' height='348'></iframe>
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