Same country (same city even), same campaign idea, different brand, different agencies… 10 days apart. Like I said, what are the odds? Do like the idea though :)
[Via adland.tv]
Same country (same city even), same campaign idea, different brand, different agencies… 10 days apart. Like I said, what are the odds? Do like the idea though :)
[Via adland.tv]
Augmented reality is the new black, but only few people seem to be doing something really interesting with the concept of AR. I don’t really want to hold a white paper with a black mark on it in front of my laptop to get a 3D image of a car projected on it… or at least on screen that is. I could already see that same 3D car on my screen in the past without all the AR complications. Catch my drift? Do something different and fun like the example below, or make it useful like what Ray Ban did recently with their Virtual Mirror.
Enjoy.
And if you do want to create some AR with cars, maybe make it some more like this ;)
[Via Helge Tenno]
The future is here! After crowdsourcing as an option to create an advertising campaign, the Ad-O-Matic promises an even easier way out. Miami Ad School students created the all-in-one ad generator, watch it here:
[Via AdFreak]
Now that’s what I call ‘user engagement’! The ‘Hand from Above’ video below is the work of artist Chris O’Shea and like Neil Perkin mentions in his blogpost… wonder how long it’ll take before we see this in a commercial context. Check it out:
[Via Only Dead Fish]
I like simple things like this.
“The gauge is attached via a network cable to the internet where it monitors news and search results for “paris hilton” and “paris france” and displays an average result in real-time.”
While cleaning out my little home office this weekend, I just found this A3 paper that was once distributed at Microsoft containing the following tips:
I’m sure someone copied it from someone else back then (and again…) so maybe nothing new but I still find it a classic worth sharing. Made me smile :)
Microsoft’s Business Division president Stephen Elop unveiled the latest production from Microsoft Office Labs called “2019″ at the Wharton Business Technology Conference last week. Here’s a video of what our researchers think the future of business might look like:
Full story and 5-minute long version of this video ‘i started something’.
Microsoft Research is currently having it’s annual gathering in Redmond, showing the world some of the latest projects they’ve been working on – TechFest 2009.
“TechFest is an annual event that brings researchers from Microsoft Research’s labs around the world to Redmond to share their latest work with Microsoft product teams. Attendees experience some of the freshest, most innovative technologies emerging from Microsoft’s research efforts. The event provides a forum in which product teams and researchers can discuss the novel work occurring in the labs, thereby encouraging effective technology transfer into Microsoft products.”
Basically a lot of geekery, but worth watching. One of the projects that was shown yesterday which I found rather cool is panoramic video stitching software – Qik meets Photosynth as TechCrunch calls it (although it’s probably more Qik meets ICE* but anyway). Check out their video:
*ICE is short for Image Composite Editor, an advanced panoramic image stitcher which is also coming from Microsoft Research and worth a look on its own (free download).
Mini has created a fantastic ad that is truly engaging using some augmented reality technology. Just watch this:
My buddy Matth from Absoluut just sent me this little video of Papervision – Augmented Reality. I haven’t tried yet if it really works as smooth as shown in the video but it sure looks pretty cool. All you need is a piece of paper, a webcam and Flash installed. Check it out.