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What are the odds?

Same country (same city even), same campaign idea, different brand, different agencies… 10 days apart. Like I said, what are the odds? Do like the idea though :)

WIF_2

mini-boxes

[Via adland.tv]

Cereal gaming

Augmented reality is the new black, but only few people seem to be doing something really interesting with the concept of AR. I don’t really want to hold a white paper with a black mark on it in front of my laptop to get a 3D image of a car projected on it… or at least on screen that is. I could already see that same 3D car on my screen in the past without all the AR complications. Catch my drift? Do something different and fun like the example below, or make it useful like what Ray Ban did recently with their Virtual Mirror.

Enjoy.

And if you do want to create some AR with cars, maybe make it some more like this ;)

[Via Helge Tenno]

The Ad-O-Matic

The future is here! After crowdsourcing as an option to create an advertising campaign, the Ad-O-Matic promises an even easier way out. Miami Ad School students created the all-in-one ad generator, watch it here:

adomatic

[Via AdFreak]

Engaging the audience

Now that’s what I call ‘user engagement’! The ‘Hand from Above’ video below is the work of artist Chris O’Shea and like Neil Perkin mentions in his blogpost… wonder how long it’ll take before we see this in a commercial context. Check it out:

handfromabove

[Via Only Dead Fish]

Gauging the internet

I like simple things like this.

“The gauge is attached via a network cable to the internet where it monitors news and search results for “paris hilton” and “paris france” and displays an average result in real-time.”

gauge

[Via Microsoft buddy Steve Clayton]

How to please your I.T. Department

While cleaning out my little home office this weekend, I just found this A3 paper that was once distributed at Microsoft containing the following tips:

  1. When you call us to have your computer moved, be sure to leave it buried under half a ton of postcards, baby pictures, stuffed animals, dried flowers, bowling trophies and children’s art. We don’t have a life, and we find it deeply moving to catch a fleeting glimpse of yours.
  2. Don’t write anything down. Ever. We can play back the error messages from here.
  3. When an I.T. person says he’s coming right over, go for coffee. That way you won’t be there when we need your password. It’s nothing for us to remember 700 screensaver passwords.
  4. When you call the help desk, state what you want, not what’s keeping you from getting it. We don’t need to know that you can’t get into your mail because your computer won’;t power on at all.
  5. When I.T. support sends you an email with high importance, delete it at once. We’re just testing.
  6. When an I.T. person is eating lunch at his desk, walk right up and spill your guts right out. We exist only to serve.
  7. Send urgent email all in uppercase. The mail server picks it up and flags it as a rush delivery.
  8. When the photocopier doesn’t work, call computer support. There’s electronics in it.
  9. When something’s wrong with your home PC, dump it on an I.T. person’s chair with no name, no phone number and no description of the problem. We love a puzzle.
  10. When an I.T. person tells you that computer screens don’t have cartridges in them, argue. We love a good argument.
  11. When an I.T. person tells you that he’ll be there shortly, reply in a scathing tone of voice: “And just how many weeks do you mean by shortly?”. That motivates us.
  12. When the printer won’t print, re-send the job at least 20 times. Print jobs frequently get sucked into black holes.
  13. When the printer still won’t print after 20 tries, send the job to all 68 printers in the company. One of them is bound to work.
  14. Don’t learn the proper term for anything technical. We know exactly what you mean by “My thingy blew up”.
  15. Don’t use online help. Online help is for wimps.

I’m sure someone copied it from someone else back then (and again…) so maybe nothing new but I still find it a classic worth sharing. Made me smile :)

Future vision

Microsoft’s Business Division president Stephen Elop unveiled the latest production from Microsoft Office Labs called “2019″ at the Wharton Business Technology Conference last week. Here’s a video of what our researchers think the future of business might look like:

futurevision

Full story and 5-minute long version of this video ‘i started something’.

TechFest ‘09

Microsoft Research is currently having it’s annual gathering in Redmond, showing the world some of the latest projects they’ve been working on – TechFest 2009.

“TechFest is an annual event that brings researchers from Microsoft Research’s labs around the world to Redmond to share their latest work with Microsoft product teams. Attendees experience some of the freshest, most innovative technologies emerging from Microsoft’s research efforts. The event provides a forum in which product teams and researchers can discuss the novel work occurring in the labs, thereby encouraging effective technology transfer into Microsoft products.”

Basically a lot of geekery, but worth watching. One of the projects that was shown yesterday which I found rather cool is panoramic video stitching software – Qik meets Photosynth as TechCrunch calls it (although it’s probably more Qik meets ICE* but anyway). Check out their video:

*ICE is short for Image Composite Editor, an advanced panoramic image stitcher which is also coming from Microsoft Research and worth a look on its own (free download).

Mini augmented reality

Mini has created a fantastic ad that is truly engaging using some augmented reality technology. Just watch this:

Papervision

My buddy Matth from Absoluut just sent me this little video of Papervision – Augmented Reality. I haven’t tried yet if it really works as smooth as shown in the video but it sure looks pretty cool. All you need is a piece of paper, a webcam and Flash installed. Check it out.

papervision

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