where_ideas_come_from_show_art

A lot has been said about creativity and this sure won’t be the last thing written about it either. At the agency we often get a question to quickly think about something, quickly help on finding an idea for something small. We have the creatives right so can they not just help on that, it’s […]

tow-different

Not that long ago a write a bit on ‘hiring omnivores‘ trying to highlight again that we need to rethink the way we hire people if we want the advertising of the future to be any different than the advertising we’ve grown up with. And which we hate, or at least most of it. It’s […]

JustAddZero_064

Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, […]

Creativity-pastels

There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And since I work in a creative agency often presenting creative ideas to clients the theory based on a 2011 study […]

CocaColaAbribus

Here’s some new work from our agency. These specially crafted billboards are the ideal way for Coca-Cola to help you celebrate Christmas. “As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we […]

dgm_krishoet-pres-nov13-2

I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim? […]

SocialCurrency

Last week I was in Portorož (Slovenia) to give a presentation at 20th edition of the Golden Drum Awards. To this creative audience I wanted to show that the necessity of building social currency for brands calls for bravery and creativity and as such is a great opportunity for the business that we are in. We […]

The big idea is dead. To quote Patricia McDonald in a recent Campaign article: “In recent years, the “big idea” has often seemed to epitomise everything wrong and backward-looking about our industry.” And that’s indeed true. In the traditional sense of a 360 campaign, the big idea was to be found in the 30″ commercial […]

Interesting piece in HBR on building high-performing digital teams: “Hire people who are omnivores, not vegans. Digital is part technology, part content strategy, part marketing art — and science. People who very strongly identify with only one piece of the equation will struggle on a high-performing digital team. Over the past decade skills within digital teams […]

TheAgileAgency

Some 2-3 years ago we decided at Duval Guillaume that we had to re-invent ourselves, that we had to take a more fundamental step in the way we organized ourselves and of course in how we thought about digital as a key element in the communication or advertising that we make. A lot has happened […]