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Life Cycles Film

Here’s the trailer of the HD movie Life Cycles. Beautiful! Makes me want to go out there right now – luckily for me the mountainbike season is about to start.

lifecycles

Talking about the new mountainbike season. If there are other mountainbike enthusiasts out there that work in marketing/advertising then you should consider joining the Mud Men aka Mad Men ridin’ the mud.

Also makes me want a new bike btw. Nobody doing blog seeding for mountainbikes? :)

[Via Fubiz]

The world’s most tagged photograph?

I missed this one earlier on. Orange has tried to create a world record for the getting the most tagged people in one photo, using a view from the Pyramid stage at the Glastonbury festival.

glastonbury

“The pic itself is a 1.3 gigapixel, 75,000 pixel-wide image compiled from 36 photos that took one minute to capture. They used two Hasselblad H4D-50 cameras with 50 megapixel digital backs and, camera geeks, a 150mm lens on top and 100mm lens tilt shift adapter. Both cameras were mounted vertically on a tripod and rotated at 10 degree increments to take the pictures.”

8.195 people are tagged as we speak, has it been confirmed yet that’s a record?

Awesome/Chart

Poliakov’s Pyramid of Engagement, what’s in a name. Pretty true though.

awesomechart

[Via LitmanLive]

That’s what wives are for!

BoredPanda lined up 25 vintage ads that would be banned today

Vintage-Ads-Vife

Sexism, racism, … they’re all in there. The times they are indeed a-changin’.

Touch and feel before you buy?

Keeping in mind that some of the data in the infographic seems to be a bit misleading (cfr discussion on Lifehacker) it still poses an interesting question about how shopping is shifting from online and offline, and which product categories are big in e-commerce.

500x_buy-online

[Via Lifehacker]

Bing@TED: awesome!

The maps feature on Microsoft’s search products has always had a bit of an edge over Google maps. It wasn’t all good, but the 3D map view was always more realistic compared to competitors, the Bird’s Eye view still remains unique and if you see what they presented at TED a few hours ago… friggin awesome. The Flickr integration, the … I don’t know where to start. Seriously, check this out.

Oh, and Blaise – I’m a fan since you presented Photosynth at Microsft’s internal MGX event a few years ago. You rock!

More on the Bing TED presentation is here.

Augmented (hyper)reality

An iPad, why would you be needing that for? Today you hold a little square in front of your webcam, not anymore tomorrow. Sure you are ready for the future? ;)

This looks a bit like it could be Capital 4.0. If you don’t know Capital, check it out below (blogged about this long time ago).

Good is the enemy of great

‘Kun det bedste er godt nok’ (‘Only the best is good enough’) is the LEGO company motto.

“Since its first interlocking brick was launched in 1949 it has become more popular than any toy in history. Every second, seven new boxes of Lego are sold; for every person in the world, there are 62 Lego pieces; Lego people – mini-figures, as they’re known – outnumber real people. You’d think it would be impossible to to go wrong with a brand as beloved as that.”

Yet five years ago, they almost went bankrupt.

LEGO

“The problem lay not with the product, but with the company’s attempts in the Nineties to make itself more modern and relevant in the age of video games. It had attempted to broaden its appeal to the young female market; it had tried to become a lifestyle brand with its own lines of clothes and watches; it had built more theme parks. But in doing so it had neglected its core business.”

This is a fascinating story of a company that reinvented itself by going back to the core. With some incredible pictures from the inside, great stuff.

Nowism & realtime

To quote a recent report of Trendwatching.com – let’s start with a definition:

“Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”

Call it nowism, instant gratification, realtime, … if there’s one apparent trend that came out of 2009 it’s this one. Can you find a way to integrate the core idea behind this into your consumer communication, you’ll definitely be a step ahead of your competitors.

Here’s a good presentation that tells a bit more about what realtime really means, good stuff.

Fun with IKEA?

So you’re watching a movie, enjoying your night out at the movies, and then some nitwit in the audience projects the price tag onto the furniture in the scene you’re watching. WTF?

ikeaproject

I find it hard to believe that this is true, but apparently it is. According to Buzzing Bees this is a campaign by DDB for IKEA which took place in cinemas in Berlin. The cinema visitors received IKEA catalogues when they left the theatre… so they could throw it back I suppose?

What do you think?

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